LAMBERTI, LUCIO
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Building a rationale for co-creation with customers and suppliers: an exploratory study
2015-01-01 Ciccullo, Federica; Bettiga, Debora; Lamberti, Lucio; Pero, MARGHERITA EMMA PAOLA
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation.
2016-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
2019-01-01 Mandolfo, Marco; Lamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Shahabeddin, Zare Bidaki
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation
2015-01-01 Zare, S.; Bettiga, Debora; Lamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions
2018-01-01 Lolatto, R.; Tacchino, G.; Bettiga, D.; Lamberti, L.; Cerutti, S.; Bianchi, Anna M.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Exploring Performance Measurement and Management Control in Radical Innovation Projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Exploring the Strategic Orientations of a Service-Centred View of the Firm
2010-01-01 Lamberti, Lucio; A., Paladino; Noci, Giuliano
Exploring the uniqueness in the approach of medium-sized companies to CSR
2014-01-01 Chen, Shan; Lamberti, Lucio
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies
2015-01-01 Ananda, ARTHA SEJATI; Hernandez Garcia, A.; Lamberti, Lucio