LAMBERTI, LUCIO

LAMBERTI, LUCIO  

DIPARTIMENTO DI INGEGNERIA GESTIONALE  

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Titolo Data di pubblicazione Autori File
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 1-gen-2024 Michele Di DalmaziMarco MandolfoLucio Lamberti +
Antecedents and consequences of firms' multichannel marketing practice. 1-gen-2015 CHEN, SHANLAMBERTI, LUCIO
Anticipated and anticipatory happiness in product decision-making process In corso di stampa Bettiga D.Lamberti L. +
Assessing consumer emotions toward new products: application of physiological and self-reported methods 1-gen-2017 D, BettigaG. TacchinoL. LambertiA. M. BianchiG. Noci
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 1-gen-2023 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Building a rationale for co-creation with customers and suppliers: an exploratory study 1-gen-2015 CICCULLO, FEDERICABETTIGA, DEBORALAMBERTI, LUCIOPERO, MARGHERITA EMMA PAOLA
Commissioning neuromarketing: what do practitioners need to consider? 1-gen-2021 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 1-gen-2019 Gastaldi, LucaBettiga, DeboraLettieri, EmanueleLamberti, Lucio
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 1-gen-2019 Bettiga D.Lamberti L.
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 1-gen-2016 BETTIGA, DEBORALAMBERTI, LUCIONOCI, GIULIANO
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 1-gen-2019 MANDOLFO, MARCOLamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation. 1-gen-2015 BETTIGA, DEBORALAMBERTI, LUCIO +
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation 1-gen-2015 BETTIGA, DEBORALAMBERTI, LUCIO +
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 1-gen-2023 M. MandolfoM. Di DalmaziF. Di PaoloL. Lamberti
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 1-gen-2018 Lolatto, R.Tacchino, G.Bettiga, D.Lamberti, L.Cerutti, S.Bianchi, Anna M.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 1-gen-2023 Marco MandolfoMichele Di DalmaziFrancesco Di PaoloLucio Lamberti
Exploring Performance Measurement and Management Control in Radical Innovation Projects 1-gen-2009 CHIESA, VITTORIOFRATTINI, FEDERICOLAMBERTI, LUCIONOCI, GIULIANO
Exploring the Strategic Orientations of a Service-Centred View of the Firm 1-gen-2010 LAMBERTI, LUCIONOCI, GIULIANO +
Exploring the uniqueness in the approach of medium-sized companies to CSR 1-gen-2014 CHEN, SHANLAMBERTI, LUCIO
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies 1-gen-2015 ANANDA, ARTHA SEJATILAMBERTI, LUCIO +