Di DALMAZI, MICHELE
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
A multidisciplinary approach to understanding the technology, opportunities, challenges, and implications for society of the metaverse
2025-01-01 Slater, Mel; Di Dalmazi, Michele; Friedman, Doron; Galissaire, Jessica; Isaac, Henri; Kobusinska, Anna; Lopez-Tarruella-Martinez, Aurelio; Lamberti, Lucio; Lucas, Jean-François; Aziz Niamut, Omar; Pan, Xueni; Prié, Yannick; Quent, Matthias; Ruiz Rodríguez, Raul; Sanchez-Vives, Maria V.; Skrzypczyński, Piotr; Steed, Anthony; Wannerberg, Petter
Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments
2025-01-01 Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di Paolo, Francesco; Di Dalmazi, Michele; Lamberti, Lucio
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
2025-01-01 Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users
2024-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Mandolfo, Marco; Bettiga, Debora
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Lamberti, L.
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Influence of Technostress on Work Engagement and Job Performance During Remote Working
2022-01-01 Di Dalmazi, M.; Mandolfo, M.; Stringhini, C.; Bettiga, D.
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
VR Immersive Experiences in Tourism: an EEG Study
2024-01-01 Lorandi, Matteo; Di Dalmazi, Michele; Mandolfo, Marco; Noci, Giuliano