Di PAOLO, FRANCESCO
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users
2024-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Mandolfo, Marco; Bettiga, Debora
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Four strategies to drive the metaverse business transformation
2023-01-01 Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Immersive Touristic Experiences through AR: a Neurophysiological Study on Consumers
2024-01-01 Lorandi, Matteo; Bettiga, Debora; Di Paolo, Francesco; Noci, Giuliano
Leveraging social capital for destination promotion in the metaverse: The Enoverse case
2025-01-01 Di PAOLO, Francesco; Bettiga, Debora; Lamberti, Lucio
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism
2023-01-01 Di PAOLO, Francesco; Bettiga, Debora; Noci, Giuliano
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di PAOLO, Francesco; Bettiga, Debora; Lamberti, Lucio
Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Wearables for pervasive wellbeing monitoring: is it just about functional value?
2022-01-01 Di Paolo, F.; Di Dalmazi, M.; Mandolfo, M.; Bettiga, D.
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.