MANDOLFO, MARCO

MANDOLFO, MARCO  

DIPARTIMENTO DI INGEGNERIA GESTIONALE  

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Titolo Data di pubblicazione Autori File
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 1-gen-2024 Michele Di DalmaziMarco MandolfoLucio Lamberti +
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study 1-gen-2023 Mandolfo, MarcoBettiga, DeboraNoci, Giuliano
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 1-gen-2020 Mandolfo, MarcoPavlovic, MilicaPillan, MargheritaLamberti, Lucio
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players 1-gen-2018 Mandolfo MarcoBettiga Debora
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 1-gen-2023 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Co-creation in new product development: Which drivers of consumer participation? 1-gen-2020 Mandolfo, MarcoChen, ShanNoci, Giuliano
Commissioning neuromarketing: what do practitioners need to consider? 1-gen-2021 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 1-gen-2019 Gastaldi L.Lettieri E.MANDOLFO, MARCO
Designing for Self-awareness: Evidence-Based Explorations of Multimodal Stress-Tracking Wearables 1-gen-2021 Chianella, RiccardoMandolfo, MarcoLolatto, RiccardoPillan, Margherita
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 1-gen-2019 MANDOLFO, MARCOLamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 1-gen-2023 M. MandolfoM. Di DalmaziF. Di PaoloL. Lamberti
Exploration of the physiological response to an online gambling task by frequency domain analysis of the electrodermal activity 1-gen-2020 Rocco G.Reali P.Lolatto R.Tacchino G.Mandolfo M.Mazzola A.Bianchi A. M.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 1-gen-2023 Marco MandolfoMichele Di DalmaziFrancesco Di PaoloLucio Lamberti
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 1-gen-2022 M. MandolfoM. Di DalmaziL. Lamberti
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good 1-gen-2022 D. BettigaM. MandolfoF. Di PaoloG. Noci
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 1-gen-2023 Mandolfo, MarcoBaisi, FrancescoLamberti, Lucio
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 1-gen-2021 Marco MandolfoFrancesco BaisiLucio Lamberti
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 1-gen-2022 M. Di DalmaziF. Di PaoloM. MandolfoL. Lamberti
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior 1-gen-2023 Di dalmazi MMandolfo MLamberti LNoci G
Influence of gamification on consumers’ cognitive, affective, and behavioral responses 1-gen-2022 Bettiga, DeboraMandolfo, MarcoNoci, Giuliano