LAMBERTI, LUCIO
A multidisciplinary approach to understanding the technology, opportunities, challenges, and implications for society of the metaverse
2025-01-01 Slater, Mel; Di Dalmazi, Michele; Friedman, Doron; Galissaire, Jessica; Isaac, Henri; Kobusinska, Anna; Lopez-Tarruella-Martinez, Aurelio; Lamberti, Lucio; Lucas, Jean-François; Aziz Niamut, Omar; Pan, Xueni; Prié, Yannick; Quent, Matthias; Ruiz Rodríguez, Raul; Sanchez-Vives, Maria V.; Skrzypczyński, Piotr; Steed, Anthony; Wannerberg, Petter
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
2014-01-01 Lamberti, Lucio; Benedetti, MICHELE ERNESTO; Chen, Shan
Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments
2025-01-01 Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di Paolo, Francesco; Di Dalmazi, Michele; Lamberti, Lucio
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
2025-01-01 Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
CSR practices and corporate strategy: evidence from a longitudinal case study
2009-01-01 Lamberti, Lucio; Lettieri, Emanuele
Customer centricity: The construct and the operational antecedents
2013-01-01 Lamberti, Lucio
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury
2015-01-01 Chen, Shan; Lamberti, Lucio
Exploring management control in radical innovation projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Exploring the adoption process of personal technologies: A cognitive-affective approach
2017-01-01 Bettiga, Debora; Lamberti, Lucio
Exploring the role of anticipated emotions in product adoption and usage
2018-01-01 Bettiga, Debora; Lamberti, Lucio
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects
2007-01-01 Lamberti, Lucio; Noci, Giuliano
From Management Accounting to Strategic Management Accounting: a Balanced Scorecard for E-government Projects
2006-01-01 Lamberti, Lucio; Noci, Giuliano
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food
2011-01-01 Lamberti, Lucio; Lettieri, Emanuele
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
2023-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.