LAMBERTI, LUCIO
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Lamberti, Lucio; Noci, Giuliano; J., Guo; S., Zhu; Y., Bing
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Y., Bing; J., Guo; Lamberti, Lucio; Noci, Giuliano; S., Zhu
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation
2020-01-01 Mandolfo, Marco; Pavlovic, Milica; Pillan, Margherita; Lamberti, Lucio
Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
Assessing and monitoring the performances of a sustainable event
2009-01-01 Lamberti, L.; Fava, I.; Noci, G.
Assessing and monitoring the performances of a sustainable event.
2009-01-01 Lamberti, Lucio; Noci, Giuliano; I., Fava
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
2014-01-01 Lamberti, Lucio; Benedetti, MICHELE ERNESTO; Chen, Shan
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Building a rationale for co-creation with customers and suppliers: an exploratory study
2015-01-01 Ciccullo, Federica; Bettiga, Debora; Lamberti, Lucio; Pero, MARGHERITA EMMA PAOLA
Case Study on Eastern European Convention and Exhibtion Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.