Sfoglia per Autore
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
Influencer marketing strategies along the funnel: Conceptualization and taxonomy
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
How Lean Marketing can improve the integration with the Supply Chain
2025-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Metaverse business transformation: four companies’ virtual experiences
2025-01-01 Di Paolo, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; Messeni Petruzzelli, Antonio; Panniello, Umberto
Leveraging social capital for destination promotion in the metaverse: The Enoverse case
2025-01-01 Di PAOLO, Francesco; Bettiga, Debora; Lamberti, Lucio
Tempo di scelte per il commercio
2024-01-01 Ravazzoni, R.; Fabbi, E.; Lamberti, L.; de Camillis, R.; Pisani, C.; Pone, R.; Fulvio, F.
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di PAOLO, Francesco; Bettiga, Debora; Lamberti, Lucio
How information technologies can support the integration between supply chain and marketing
2024-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda
2024-01-01 Peggiani, Gloria; Lamberti, Lucio
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Four strategies to drive the metaverse business transformation
2023-01-01 Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
2023-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes
2023-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Modelli di consumo innovativi
2022-01-01 Tamini, L.; Lamberti, L.; Morello, E.; Noci, G.
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Lamberti, L.
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours
2021-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
2021-01-01 Mandolfo, M.; Lamberti, L.
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases
2020-01-01 Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation
2020-01-01 Mandolfo, Marco; Pavlovic, Milica; Pillan, Margherita; Lamberti, Lucio
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin
2020-01-01 Caviggioli, F.; Lamberti, L.; Landoni, P.; Meola, P.
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
2019-01-01 Mandolfo, Marco; Lamberti, Lucio
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
What makes fashion consumers “click”? Generation of eWoM engagement in social media
2019-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Acquila-Natale, Emiliano; Lamberti, Lucio
Special issue editorial: Managing the supply chain management–marketing interface
2019-01-01 Lamberti, L.; Pero, M.
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
SME fashion brands and social media marketing: From strategies to actions
2018-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Lamberti, Lucio
Exploring the role of anticipated emotions in product adoption and usage
2018-01-01 Bettiga, Debora; Lamberti, Lucio
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