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Mostrati risultati da 1 a 50 di 106
Titolo Data di pubblicazione Autori File
Anticipated and anticipatory happiness in product decision-making process In corso di stampa Bettiga D.Lamberti L. +
How information technologies can support the integration between supply chain and marketing 1-gen-2024 S. FranceschettoR. CigoliniL. Lamberti
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos 1-gen-2024 Mandolfo, MarcoDi Dalmazi, MicheleLamberti, Lucio
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 1-gen-2024 Michele Di DalmaziMarco MandolfoLucio Lamberti +
Tempo di scelte per il commercio 1-gen-2024 L. Lamberti +
Promoting rural tourism through the Metaverse: a case study 1-gen-2024 Francesco Di PaoloDebora BettigaLucio Lamberti
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda 1-gen-2024 Peggiani, GloriaLamberti, Lucio
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 1-gen-2023 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 1-gen-2023 M. MandolfoM. Di DalmaziF. Di PaoloL. Lamberti
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 1-gen-2023 Mandolfo, MarcoBaisi, FrancescoLamberti, Lucio
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 1-gen-2023 Marco MandolfoMichele Di DalmaziFrancesco Di PaoloLucio Lamberti
Four strategies to drive the metaverse business transformation 1-gen-2023 Francesco Di PaoloDebora BettigaLucio LambertiAntonio Messeni Petruzzelli +
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior 1-gen-2023 Di dalmazi MMandolfo MLamberti LNoci G
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience 1-gen-2023 Lamberti LucioDi Dalmazi MicheleMandolfo MarcoPeggiani Gloria
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes 1-gen-2023 S. FranceschettoR. CigoliniL. Lamberti
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components 1-gen-2022 D. BettigaM. MandolfoL. Lamberti
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 1-gen-2022 M. MandolfoM. Di DalmaziL. Lamberti
Modelli di consumo innovativi 1-gen-2022 Tamini L.Lamberti L.Morello E.Noci G.
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 1-gen-2022 M. Di DalmaziF. Di PaoloM. MandolfoL. Lamberti
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach 1-gen-2022 Mandolfo, MarcoBettiga, DeboraLamberti, LucioNoci, Giuliano
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse 1-gen-2022 M. MandolfoM. Di DalmaziF. Di PaoloL. Lamberti
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments 1-gen-2022 M. Di DalmaziF. Di PaoloM. MandolfoL. Lamberti
Investigating the effect of price tag colours on cortical, cardiac and ocular responses 1-gen-2021 Bettiga, DeboraMandolfo, MarcoLolatto, RiccardoLamberti, Lucio
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 1-gen-2021 Marco MandolfoFrancesco BaisiLucio Lamberti
Commissioning neuromarketing: what do practitioners need to consider? 1-gen-2021 Marco MandolfoDebora BettigaLucio LambertiGiuliano Noci
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review 1-gen-2021 Mandolfo M.Lamberti L.
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin 1-gen-2020 Lamberti L.Landoni P. +
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases 1-gen-2020 Marco MandolfoRiccardo LolattoLucio Lamberti
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach 1-gen-2020 Bettiga, DeboraLamberti, LucioLettieri, Emanuele
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products 1-gen-2020 Bettiga D.Lamberti L.
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 1-gen-2020 Mandolfo, MarcoPavlovic, MilicaPillan, MargheritaLamberti, Lucio
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research 1-gen-2020 Bettiga, DeboraBianchi, Anna M.Lamberti, LucioNoci, Giuliano
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 1-gen-2019 MANDOLFO, MARCOLamberti, Lucio
Special issue editorial: Managing the supply chain management–marketing interface 1-gen-2019 Lamberti L.Pero M.
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 1-gen-2019 Bettiga D.Lamberti L.
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 1-gen-2019 Gastaldi, LucaBettiga, DeboraLettieri, EmanueleLamberti, Lucio
What makes fashion consumers “click”? Generation of eWoM engagement in social media 1-gen-2019 Ananda, Artha SejatiLamberti, Lucio +
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments 1-gen-2019 Bettiga, DeboraLamberti, Lucio +
SME fashion brands and social media marketing: From strategies to actions 1-gen-2018 Ananda, Artha SejatiLamberti, Lucio +
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 1-gen-2018 Lolatto, R.Tacchino, G.Bettiga, D.Lamberti, L.Cerutti, S.Bianchi, Anna M.
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation 1-gen-2018 Bettiga, DeboraLamberti, LucioNoci, Giuliano
Exploring the role of anticipated emotions in product adoption and usage 1-gen-2018 Bettiga, DeboraLamberti, Lucio
Exploring the adoption process of personal technologies: A cognitive-affective approach 1-gen-2017 BETTIGA, DEBORALAMBERTI, LUCIO
Assessing consumer emotions toward new products: application of physiological and self-reported methods 1-gen-2017 D, BettigaG. TacchinoL. LambertiA. M. BianchiG. Noci
Integrated data analysis for the quantification of emotional responses during video observation 1-gen-2017 Reali, PierluigiCerutti, SergioBianchi, Anna MariaBettiga, DeboraLamberti, LucioMazzola, AlessandraPillan, Margherita
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation 1-gen-2017 BETTIGA, DEBORALAMBERTI, LUCIONOCI, GIULIANO
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 1-gen-2016 BETTIGA, DEBORALAMBERTI, LUCIONOCI, GIULIANO
Understanding the influence of anticipated emotions on personal devices adoption and usage 1-gen-2016 BETTIGA, DEBORALAMBERTI, LUCIO
Multichannel marketing: the operational construct and firms’ motivation to adopt 1-gen-2016 CHEN, SHANLAMBERTI, LUCIO
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations 1-gen-2016 ANANDA, ARTHA SEJATILAMBERTI, LUCIO +
Mostrati risultati da 1 a 50 di 106
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