Sfoglia per Autore
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
Beyond the post: Crafting influencer marketing strategies across the funnel
2026-01-01 Peggiani, Gloria; Lamberti, Lucio
A neurophysiological study of media context effects on brand recall: active and passive attention in TV advertising
2025-01-01 Fortin, M.; Peggiani, G.; Lamberti, L.
Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Leveraging social capital for destination promotion in the metaverse: The Enoverse case
2025-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
A multidisciplinary approach to understanding the technology, opportunities, challenges, and implications for society of the metaverse
2025-01-01 Slater, Mel; Di Dalmazi, Michele; Friedman, Doron; Galissaire, Jessica; Isaac, Henri; Kobusinska, Anna; Lopez-Tarruella-Martinez, Aurelio; Lamberti, Lucio; Lucas, Jean-François; Aziz Niamut, Omar; Pan, Xueni; Prié, Yannick; Quent, Matthias; Ruiz Rodríguez, Raul; Sanchez-Vives, Maria V.; Skrzypczyński, Piotr; Steed, Anthony; Wannerberg, Petter
How Lean Marketing can improve the integration with the Supply Chain
2025-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
How Verbal and Nonverbal Communication Impact Influencer Marketing Effectiveness
2025-01-01 Tracci, M.; Peggiani, G.; Lamberti, L.
Influencer marketing campaigns along the funnel: A social capital theory perspective and a multiple-case study analysis
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Influencer marketing strategies along the funnel: Conceptualization and taxonomy
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
2025-01-01 Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio
Measuring the impact of intermediaries’ brand equity on focal firm’s: an empirical investigation
2025-01-01 Giacomelli, Sara; Bettiga, Debora; Lamberti, Lucio.
Metaverse business transformation: four companies’ virtual experiences
2025-01-01 Di Paolo, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; Messeni Petruzzelli, Antonio; Panniello, Umberto
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di Paolo, Francesco; Di Dalmazi, Michele; Lamberti, Lucio
Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments
2025-01-01 Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
Tempo di scelte per il commercio
2024-01-01 Ravazzoni, R.; Fabbi, E.; Lamberti, L.; de Camillis, R.; Pisani, C.; Pone, R.; Fulvio, F.
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; Van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda
2024-01-01 Peggiani, Gloria; Lamberti, Lucio
How information technologies can support the integration between supply chain and marketing
2024-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Four strategies to drive the metaverse business transformation
2023-01-01 Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes
2023-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
2023-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Lamberti, L.
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
Modelli di consumo innovativi
2022-01-01 Tamini, L.; Lamberti, L.; Morello, E.; Noci, G.
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours
2021-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
2021-01-01 Mandolfo, M.; Lamberti, L.
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation
2020-01-01 Mandolfo, Marco; Pavlovic, Milica; Pillan, Margherita; Lamberti, Lucio
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases
2020-01-01 Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin
2020-01-01 Caviggioli, F.; Lamberti, L.; Landoni, P.; Meola, P.
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