PEGGIANI, GLORIA
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Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda
2024-01-01 Peggiani, Gloria; Lamberti, Lucio
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano