PEGGIANI, GLORIA
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Risultati 1 - 7 di 7 (tempo di esecuzione: 0.004 secondi).
A neurophysiological study of media context effects on brand recall: active and passive attention in TV advertising
2025-01-01 Fortin, M.; Peggiani, G.; Lamberti, L.
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda
2024-01-01 Peggiani, Gloria; Lamberti, Lucio
How Verbal and Nonverbal Communication Impact Influencer Marketing Effectiveness
2025-01-01 Tracci, M.; Peggiani, G.; Lamberti, L.
Influencer marketing campaigns along the funnel: A social capital theory perspective and a multiple-case study analysis
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Influencer marketing strategies along the funnel: Conceptualization and taxonomy
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano