Sfoglia per Autore
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road
2018-01-01 Alon, I.; Chen, S.; Mandolfo, M.
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
2019-01-01 Mandolfo, Marco; Lamberti, Lucio
Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players
2019-01-01 Mandolfo, Marco; Bettiga, Debora; Lolatto, Riccardo; Reali, Pierluigi
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, L.; Lettieri, E.; Mandolfo, Marco
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases
2020-01-01 Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation
2020-01-01 Mandolfo, Marco; Pavlovic, Milica; Pillan, Margherita; Lamberti, Lucio
Co-creation in new product development: Which drivers of consumer participation?
2020-01-01 Mandolfo, Marco; Chen, Shan; Noci, Giuliano
Exploration of the physiological response to an online gambling task by frequency domain analysis of the electrodermal activity
2020-01-01 Rocco, G.; Reali, P.; Lolatto, R.; Tacchino, G.; Mandolfo, M.; Mazzola, A.; Bianchi, A. M.
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours
2021-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
2021-01-01 Mandolfo, M.; Lamberti, L.
Designing for Self-awareness: Evidence-Based Explorations of Multimodal Stress-Tracking Wearables
2021-01-01 Chianella, Riccardo; Mandolfo, Marco; Lolatto, Riccardo; Pillan, Margherita
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Lamberti, L.
Wearables for pervasive wellbeing monitoring: is it just about functional value?
2022-01-01 Di Paolo, F.; Di Dalmazi, M.; Mandolfo, M.; Bettiga, D.
Rein it in. Nudge-based interventions to cope with online impulse buying among young adults
2022-01-01 Mandolfo, M.
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Influence of Technostress on Work Engagement and Job Performance During Remote Working
2022-01-01 Di Dalmazi, M.; Mandolfo, M.; Stringhini, C.; Bettiga, D.
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience
2023-01-01 Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
The case for repair: how to offer it and what to expect from consumers.
2023-01-01 Bettiga, D.; Ghiacci, F.; Mandolfo, M.; Noci, G
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS
2023-01-01 Bettiga, Debora; Mandolfo, Marco; Ghiacci, Francesco; Noci, Giuliano
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
2023-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Welcome to the jungle – Evaluation and cross-validation of human data sources for analyzing human-centric manufacturing and logistics processes
2024-01-01 Klumpp, Matthias; Meiser, Arnd; Polenghi, Adalberto; Mandolfo, Marco
Comparing fundraising campaigns in healthcare using psychophysiological data: a network-based approach
2024-01-01 Balafas, Spyros; Di Serio, Clelia; Lolatto, Riccardo; Mandolfo, Marco; Bianchi, Anna Maria; Wit, Ernst; Brombin, Chiara
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
Virtual Reality (VR) encounters: how do they affect visitors' experiences?
2024-01-01 Bettiga, Debora; Mandolfo, Marco; Reali, Pierluigi; Diletta Sarcinella, Eleonora
Integrating Behavioral Finance Factors with Temporal Convolutional Networks for Enhanced Cryptocurrency Return Predictions
2024-01-01 Fu, Jiacheng; Mandolfo, Marco; Noci, Giuliano
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users
2024-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Mandolfo, Marco; Bettiga, Debora
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
VR Immersive Experiences in Tourism: an EEG Study
2024-01-01 Lorandi, Matteo; Di Dalmazi, Michele; Mandolfo, Marco; Noci, Giuliano
Emotional Advertising: Leveraging Anticipated and Anticipatory Emotions to Enhance Consumer Product Repair Intentions
2024-01-01 Bettiga, D.; Mandolfo, M.; Rigolone, G.; Rossello, B.
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