MANDOLFO, MARCO
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, L.; Lettieri, E.; Mandolfo, Marco
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
2019-01-01 Mandolfo, Marco; Lamberti, Lucio
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments
2023-01-01 Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L.
Exploration of the physiological response to an online gambling task by frequency domain analysis of the electrodermal activity
2020-01-01 Rocco, G.; Reali, P.; Lolatto, R.; Tacchino, G.; Mandolfo, M.; Mazzola, A.; Bianchi, A. M.
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience
2023-01-01 Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users
2024-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Mandolfo, Marco; Bettiga, Debora
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos
2022-01-01 Mandolfo, M.; Di Dalmazi, M.; Lamberti, L.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours
2021-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Integrating Behavioral Finance Factors with Temporal Convolutional Networks for Enhanced Cryptocurrency Return Predictions
2024-01-01 Fu, Jiacheng; Mandolfo, Marco; Noci, Giuliano
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments
2022-01-01 Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L.