MANDOLFO, MARCO
Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments
2025-01-01 Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
2025-01-01 Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio
Co-creation in new product development: Which drivers of consumer participation?
2020-01-01 Mandolfo, Marco; Chen, Shan; Noci, Giuliano
Comparing fundraising campaigns in healthcare using psychophysiological data: a network-based approach
2024-01-01 Balafas, Spyros; Di Serio, Clelia; Lolatto, Riccardo; Mandolfo, Marco; Bianchi, Anna Maria; Wit, Ernst; Brombin, Chiara
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
2023-01-01 Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
2021-01-01 Mandolfo, M.; Lamberti, L.
Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?
2025-01-01 Bettiga, D.; Mandolfo, M.; Noci, G.
Rein it in. Nudge-based interventions to cope with online impulse buying among young adults
2022-01-01 Mandolfo, M.
Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road
2018-01-01 Alon, I.; Chen, S.; Mandolfo, M.