Di DALMAZI, MICHELE
A multidisciplinary approach to understanding the technology, opportunities, challenges, and implications for society of the metaverse
2025-01-01 Slater, Mel; Di Dalmazi, Michele; Friedman, Doron; Galissaire, Jessica; Isaac, Henri; Kobusinska, Anna; Lopez-Tarruella-Martinez, Aurelio; Lamberti, Lucio; Lucas, Jean-François; Aziz Niamut, Omar; Pan, Xueni; Prié, Yannick; Quent, Matthias; Ruiz Rodríguez, Raul; Sanchez-Vives, Maria V.; Skrzypczyński, Piotr; Steed, Anthony; Wannerberg, Petter
Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments
2025-01-01 Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di Paolo, Francesco; Di Dalmazi, Michele; Lamberti, Lucio
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
2025-01-01 Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio