CHEN, SHAN
A Cross-National Service Strategy to Manage Product Returns: E-Tailers’ Return Policies and the Legitimating Role of the Institutional Environment
2021-01-01 Gäthke, J.; Gelbrich, K.; Chen, S.
Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Beacon-Based Mobile Marketing: Implications from Consumers’ Perspective
2017-01-01 Chen, S.; Torvisco, J.; Noci, G.; Konus, U.
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
2014-01-01 Lamberti, Lucio; Benedetti, MICHELE ERNESTO; Chen, Shan
Co-creation in new product development: Which drivers of consumer participation?
2020-01-01 Mandolfo, Marco; Chen, Shan; Noci, Giuliano
Elicit Chinese consumers’ willingness to pay in Ecommerce
2016-01-01 Chen, Shan; Song, Guang; Zhang, Fengyangzi
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury
2015-01-01 Chen, Shan; Lamberti, Lucio
Exploring media convergence: Evidence from Italy
2013-01-01 Bettiga, Debora; Boaretto, Andrea; Chen, Shan
Exploring the uniqueness in the approach of medium-sized companies to CSR
2014-01-01 Chen, Shan; Lamberti, Lucio
From Analogue to Digital: Emotions and Phenomena Influencing the Acceptance of Near-Field Communication Technology
2014-01-01 Vitali, ANNAMARIA ANDREA; Bianchi, Lucio; Chen, Shan
How to build legitimacy through sustainable Supply Chain Management
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio; Chen, Shan
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
Multichannel marketing: the operational construct and firms’ motivation to adopt
2016-01-01 Chen, Shan; Lamberti, Lucio
Perceptions in luxury consumption among the Chinese consumers in four different cities
2014-01-01 Chen, Shan; Lamberti, Lucio
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2014-01-01 Chen, Shan; Noci, Giuliano
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2013-01-01 Chen, Shan; Lamberti, Lucio
Something Old and Something New: The Influence of Brand’s Sales Promotion and Social Media Activity on Its Sales
2017-01-01 Chen, S.; Khodabandehloo, S.; Noci, G.
Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road
2018-01-01 Alon, I.; Chen, S.; Mandolfo, M.