CHEN, SHAN
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Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Beacon-Based Mobile Marketing: Implications from Consumers’ Perspective
2017-01-01 Chen, S.; Torvisco, J.; Noci, G.; Konus, U.
Elicit Chinese consumers’ willingness to pay in Ecommerce
2016-01-01 Chen, Shan; Song, Guang; Zhang, Fengyangzi
Exploring the uniqueness in the approach of medium-sized companies to CSR
2014-01-01 Chen, Shan; Lamberti, Lucio
From Analogue to Digital: Emotions and Phenomena Influencing the Acceptance of Near-Field Communication Technology
2014-01-01 Vitali, ANNAMARIA ANDREA; Bianchi, Lucio; Chen, Shan
How to build legitimacy through sustainable Supply Chain Management
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio; Chen, Shan
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
Perceptions in luxury consumption among the Chinese consumers in four different cities
2014-01-01 Chen, Shan; Lamberti, Lucio
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2014-01-01 Chen, Shan; Noci, Giuliano
Something Old and Something New: The Influence of Brand’s Sales Promotion and Social Media Activity on Its Sales
2017-01-01 Chen, S.; Khodabandehloo, S.; Noci, G.