BETTIGA, DEBORA
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Co-creation with customers and suppliers: an exploratory study
2019-01-01 Bettiga, Debora; Ciccullo, Federica
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective
2023-01-01 Bettiga, D.; Yacout, O.; Noci, G.
Exploring media convergence: Evidence from Italy
2013-01-01 Bettiga, Debora; Boaretto, Andrea; Chen, Shan
Exploring the adoption process of personal technologies: A cognitive-affective approach
2017-01-01 Bettiga, Debora; Lamberti, Lucio
Exploring the role of anticipated emotions in product adoption and usage
2018-01-01 Bettiga, Debora; Lamberti, Lucio
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano