Sfoglia per Autore
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Co-creation with customers and suppliers: an exploratory study
2019-01-01 Bettiga, Debora; Ciccullo, Federica
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players
2019-01-01 Mandolfo, Marco; Bettiga, Debora; Lolatto, Riccardo; Reali, Pierluigi
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Necessity versus luxury goods: which role of anticipated emotions on purchase intention?
2021-01-01 Bettiga, Debora; Istomina, Mariia
The role of anticipated pride and anticipated guilt in purchase intention towards green products
2021-01-01 Bettiga, Debora; Kaya, Muhammet; Ravi, Gowtham
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
A framework for innovation contests implementation in the healthcare sector: the case of Italy.
2021-01-01 Bettiga, Debora; Iseppon, Chiara; Paik, Jin H.; Randazzo, Steven
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
Wearables for pervasive wellbeing monitoring: is it just about functional value?
2022-01-01 Di Paolo, F.; Di Dalmazi, M.; Mandolfo, M.; Bettiga, D.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
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