RE.PUBLIC@POLIMI pubblicazioni di ricerca del Politecnico di Milano

LAMBERTI, LUCIO
 Distribuzione geografica
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Continente #
EU - Europa 6.323
NA - Nord America 6.067
AS - Asia 3.692
SA - Sud America 769
AF - Africa 186
OC - Oceania 114
Continente sconosciuto - Info sul continente non disponibili 8
Totale 17.159
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Nazione #
US - Stati Uniti d'America 5.869
RU - Federazione Russa 1.833
IT - Italia 1.722
SG - Singapore 1.280
CN - Cina 865
BR - Brasile 643
DE - Germania 566
GB - Regno Unito 492
SE - Svezia 348
VN - Vietnam 339
FI - Finlandia 191
IN - India 175
ID - Indonesia 171
UA - Ucraina 160
NL - Olanda 153
FR - Francia 148
CA - Canada 147
KR - Corea 144
ES - Italia 119
AT - Austria 116
IE - Irlanda 111
PH - Filippine 111
AU - Australia 102
HK - Hong Kong 94
CH - Svizzera 93
MY - Malesia 69
MA - Marocco 68
JP - Giappone 60
BE - Belgio 55
TR - Turchia 54
PK - Pakistan 49
AR - Argentina 40
JO - Giordania 40
BD - Bangladesh 37
PL - Polonia 35
TW - Taiwan 33
BG - Bulgaria 31
ZA - Sudafrica 27
PT - Portogallo 25
TH - Thailandia 25
IR - Iran 24
CO - Colombia 21
KE - Kenya 20
MX - Messico 20
EC - Ecuador 17
IQ - Iraq 17
LT - Lituania 17
PE - Perù 16
AE - Emirati Arabi Uniti 15
CI - Costa d'Avorio 15
EE - Estonia 15
EG - Egitto 14
RO - Romania 14
CL - Cile 12
DK - Danimarca 11
GR - Grecia 11
LK - Sri Lanka 11
NP - Nepal 11
NZ - Nuova Zelanda 11
HU - Ungheria 10
SI - Slovenia 9
UZ - Uzbekistan 9
VE - Venezuela 9
CZ - Repubblica Ceca 8
SA - Arabia Saudita 8
AZ - Azerbaigian 7
HR - Croazia 7
IL - Israele 7
TN - Tunisia 7
BJ - Benin 6
JM - Giamaica 6
DO - Repubblica Dominicana 5
HN - Honduras 5
LV - Lettonia 5
NG - Nigeria 5
AL - Albania 4
BO - Bolivia 4
EU - Europa 4
GH - Ghana 4
KZ - Kazakistan 4
LB - Libano 4
MU - Mauritius 4
OM - Oman 4
PA - Panama 4
RS - Serbia 4
UY - Uruguay 4
AM - Armenia 3
BB - Barbados 3
BW - Botswana 3
CY - Cipro 3
DZ - Algeria 3
GE - Georgia 3
KG - Kirghizistan 3
MO - Macao, regione amministrativa speciale della Cina 3
PY - Paraguay 3
QA - Qatar 3
YE - Yemen 3
A1 - Anonimo 2
BY - Bielorussia 2
ET - Etiopia 2
Totale 17.128
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Città #
Ashburn 830
Singapore 782
Fairfield 450
Milan 434
Santa Clara 409
Woodbridge 388
Chandler 300
Houston 263
Wilmington 247
Hefei 235
Moscow 232
Ann Arbor 225
Seattle 172
Cambridge 156
Boardman 152
London 151
Council Bluffs 148
Dallas 119
Seoul 118
Los Angeles 112
Munich 112
Dublin 105
San Jose 103
Beijing 102
Helsinki 101
Vienna 99
Ottawa 89
Medford 85
Rome 81
Jacksonville 79
Lawrence 77
Jakarta 76
Dearborn 75
Dong Ket 71
Redwood City 67
Frankfurt am Main 66
São Paulo 64
Bern 61
Ho Chi Minh City 58
New York 56
Buffalo 53
Hanoi 48
Melbourne 44
Kent 39
Amman 38
Málaga 38
The Dalles 37
Tokyo 36
Amsterdam 35
Hong Kong 34
Kenitra 32
Florence 31
Valencia 31
San Diego 30
Columbus 29
Brussels 28
Casablanca 28
Des Moines 27
Vaiano Cremasco 27
Guangzhou 26
Warsaw 25
Berlin 24
Brooklyn 23
Da Nang 21
Istanbul 21
Shanghai 21
Taipei 21
Turin 21
Paris 20
Bari 19
Kuala Lumpur 18
Redmond 18
Birmingham 17
Chicago 17
Orem 17
Manchester 16
Pisa 16
Brasília 15
Hyderabad 15
Ingolstadt 15
Phoenix 15
Stuttgart 15
Bareggio 14
Bath 14
Düsseldorf 14
Lappeenranta 14
Rio de Janeiro 14
Tallinn 14
Abidjan 13
Atlanta 13
Bergamo 13
Johannesburg 13
Nairobi 13
Napoli 13
Belo Horizonte 12
Central 12
Karachi 12
Madrid 12
Manila 12
Montreal 12
Totale 8.885
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Nome #
SME fashion brands and social media marketing: From strategies to actions 753
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso. 514
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases 460
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 449
Assessing consumer emotions toward new products: application of physiological and self-reported methods 361
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach 338
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 273
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 261
Integrated data analysis for the quantification of emotional responses during video observation 260
What makes fashion consumers “click”? Generation of eWoM engagement in social media 260
Customer centricity: The construct and the operational antecedents 254
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury 242
Anticipated and anticipatory happiness in product decision-making process 234
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach 225
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation 223
Multichannel marketing: the operational construct and firms’ motivation to adopt 220
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation 209
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments 209
Exploring the role of anticipated emotions in product adoption and usage 207
Commissioning neuromarketing: what do practitioners need to consider? 203
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations 201
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 193
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy 186
Exploring the adoption process of personal technologies: A cognitive-affective approach 186
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 186
A Sino-European Comparison of the Exhibition and Convention Industry 172
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research 172
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation 171
Building a rationale for co-creation with customers and suppliers: an exploratory study 170
Assessing and monitoring the performances of a sustainable event 158
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso 154
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 151
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 149
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos 149
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 145
Towards a user-centric e-government service design: evidences from Italy 141
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products 140
A Sino-European Comparison of the Exhibition and Convention Industry 137
Exploring the uniqueness in the approach of medium-sized companies to CSR 137
Metaverse business transformation: four companies’ virtual experiences 136
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments 134
CSR practices and corporate strategy: evidence from a longitudinal case study 133
Dalla Moda del Verde alla Moda Verde 132
Marketing strategy and marketing performancemeasurement system: Exploring the relationship 131
Antecedents and consequences of firms' multichannel marketing practice. 131
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo 129
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review 129
Case Study on Eastern European Convention and Exhibtion Industry 128
RENL: A Framework for Social Media Marketing Strategy 128
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse 126
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation 126
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences 125
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 125
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects 125
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 125
Special issue editorial: Managing the supply chain management–marketing interface 125
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 120
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes 118
Investigating the effect of price tag colours on cortical, cardiac and ocular responses 118
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food 117
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies 117
Perceptions in luxury consumption among the Chinese consumers in four different cities 116
Exploring management control in radical innovation projects 115
Four strategies to drive the metaverse business transformation 113
Leveraging social capital for destination promotion in the metaverse: The Enoverse case 112
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age 112
Brand strategy in the metaverse: Insights from companies venturing into virtual environments 112
Marketing power and CMO power: could market orientation break the link? An exploratory case study 112
The role of online customer experience in NPD: an exploratory study in the toy sector 112
The supply chain management - marketing interface in product development: an exploratory study 112
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda 112
The supply chain management-marketing interface in product development: an exploratory study 111
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation. 111
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments 109
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 109
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 108
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value 105
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy 103
Promoting rural tourism through the Metaverse: a case study 102
RENL: A Framework for Social Media Marketing Strategy 102
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention. 99
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience 97
How Lean Marketing can improve the integration with the Supply Chain 97
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 97
Exploring the Strategic Orientations of a Service-Centred View of the Firm 96
Perché fare CSR? La visione manageriale 96
How information technologies can support the integration between supply chain and marketing 95
null 95
The supply chain management-marketing interface in product development: An exploratory study 95
How to build legitimacy through sustainable Supply Chain Management 95
The more the better? Crowds and NPD performances in a creative crowdsourcing platform. 94
Assessing and monitoring the performances of a sustainable event. 94
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin 94
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge 93
Exploring Performance Measurement and Management Control in Radical Innovation Projects 93
Management control in radical innovation projects: evidence from a multiple case study. 93
Technology adoption and the value of consumer experience: toward an integrated model. 92
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 92
The Impact of Customer-centric Strategies on Marketing Performance Measurement Systems: an Exploratory Study. 91
The supply chain management - marketing interface in dynamic contexts: an exploratory study 88
Totale 16.005
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Categoria #
all - tutte 45.702
article - articoli 19.400
book - libri 834
conference - conferenze 20.563
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 4.628
Totale 91.127
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021681 0 0 0 0 0 0 89 95 86 132 77 202
2021/20221.261 53 95 104 62 281 57 73 85 69 72 94 216
2022/20231.518 219 154 144 85 121 145 80 100 163 101 90 116
2023/20241.345 86 127 69 105 107 117 118 65 99 189 54 209
2024/20252.965 81 53 147 99 495 312 169 256 409 186 376 382
2025/20265.731 1.500 1.654 577 717 543 572 168 0 0 0 0 0
Totale 17.398