RE.PUBLIC@POLIMI pubblicazioni di ricerca del Politecnico di Milano

LAMBERTI, LUCIO
 Distribuzione geografica
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Continente #
EU - Europa 7.478
NA - Nord America 7.440
AS - Asia 4.984
SA - Sud America 802
AF - Africa 210
OC - Oceania 115
Continente sconosciuto - Info sul continente non disponibili 9
Totale 21.038
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Nazione #
US - Stati Uniti d'America 7.214
IT - Italia 2.567
RU - Federazione Russa 1.834
SG - Singapore 1.467
CN - Cina 1.082
BR - Brasile 666
VN - Vietnam 651
DE - Germania 624
GB - Regno Unito 532
SE - Svezia 350
KR - Corea 330
FR - Francia 272
FI - Finlandia 213
IN - India 208
JP - Giappone 199
ID - Indonesia 189
NL - Olanda 172
CA - Canada 165
UA - Ucraina 163
HK - Hong Kong 161
PH - Filippine 130
ES - Italia 124
AT - Austria 117
IE - Irlanda 112
AU - Australia 103
CH - Svizzera 94
TR - Turchia 74
MY - Malesia 73
MA - Marocco 69
BE - Belgio 64
TW - Taiwan 61
PK - Pakistan 55
BD - Bangladesh 53
AR - Argentina 44
JO - Giordania 41
PL - Polonia 39
ZA - Sudafrica 35
BG - Bulgaria 31
IQ - Iraq 31
TH - Thailandia 31
IR - Iran 27
PT - Portogallo 26
MX - Messico 24
CO - Colombia 22
KE - Kenya 21
AE - Emirati Arabi Uniti 18
EC - Ecuador 18
CI - Costa d'Avorio 17
LT - Lituania 17
RO - Romania 17
PE - Perù 16
EE - Estonia 15
NP - Nepal 15
EG - Egitto 14
GR - Grecia 14
CL - Cile 13
SI - Slovenia 13
DK - Danimarca 11
LK - Sri Lanka 11
NZ - Nuova Zelanda 11
HR - Croazia 10
HU - Ungheria 10
UZ - Uzbekistan 10
VE - Venezuela 10
CZ - Repubblica Ceca 9
NG - Nigeria 9
SA - Arabia Saudita 9
TN - Tunisia 9
IL - Israele 8
JM - Giamaica 8
AZ - Azerbaigian 7
BJ - Benin 7
DO - Repubblica Dominicana 6
RS - Serbia 6
AL - Albania 5
DZ - Algeria 5
HN - Honduras 5
LB - Libano 5
LV - Lettonia 5
BO - Bolivia 4
CY - Cipro 4
ET - Etiopia 4
EU - Europa 4
GH - Ghana 4
KZ - Kazakistan 4
MU - Mauritius 4
OM - Oman 4
PA - Panama 4
PY - Paraguay 4
UY - Uruguay 4
AM - Armenia 3
BB - Barbados 3
BW - Botswana 3
BY - Bielorussia 3
CR - Costa Rica 3
GE - Georgia 3
GT - Guatemala 3
KG - Kirghizistan 3
MO - Macao, regione amministrativa speciale della Cina 3
QA - Qatar 3
Totale 20.997
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Città #
Milan 1.213
Ashburn 1.013
Singapore 880
San Jose 698
Fairfield 451
Santa Clara 415
Woodbridge 388
Chandler 300
Seoul 297
Houston 263
Wilmington 247
Hefei 236
Moscow 232
Ann Arbor 225
Council Bluffs 222
The Dalles 200
Seattle 174
Tokyo 169
Cambridge 157
Boardman 155
London 155
Ho Chi Minh City 141
Dallas 139
Los Angeles 138
Hanoi 121
Helsinki 120
Lauterbourg 120
Munich 117
Beijing 112
Dublin 106
Vienna 100
Ottawa 89
Hong Kong 88
Frankfurt am Main 86
Medford 85
Rome 84
Jakarta 80
North Charleston 80
Jacksonville 79
Lawrence 77
Dearborn 75
Dong Ket 71
São Paulo 70
New York 69
Redwood City 67
Bern 61
Buffalo 58
Amsterdam 47
Taipei 45
Da Nang 44
Melbourne 44
Orem 44
Amman 39
Kent 39
Málaga 38
Florence 35
Guangzhou 35
Istanbul 33
Kenitra 32
Las Vegas 32
Shanghai 32
Valencia 31
Columbus 30
San Diego 30
Casablanca 29
Berlin 28
Brussels 28
Des Moines 27
Vaiano Cremasco 27
Warsaw 27
Brooklyn 24
Chennai 24
Manchester 22
Turin 22
Kuala Lumpur 21
Paris 21
Haiphong 20
Bari 19
Redmond 18
Birmingham 17
Chicago 17
Johannesburg 17
Phoenix 17
Stuttgart 17
Mumbai 16
Pisa 16
Toronto 16
Abidjan 15
Brasília 15
Hyderabad 15
Ingolstadt 15
Lappeenranta 15
Atlanta 14
Bareggio 14
Bath 14
Boston 14
Central 14
Düsseldorf 14
Karachi 14
Madrid 14
Totale 11.830
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Nome #
SME fashion brands and social media marketing: From strategies to actions 777
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso. 549
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases 501
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 489
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach 412
Assessing consumer emotions toward new products: application of physiological and self-reported methods 387
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury 338
Multichannel marketing: the operational construct and firms’ motivation to adopt 336
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 310
Integrated data analysis for the quantification of emotional responses during video observation 293
What makes fashion consumers “click”? Generation of eWoM engagement in social media 293
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 293
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach 292
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy 287
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation 283
Customer centricity: The construct and the operational antecedents 279
Anticipated and anticipatory happiness in product decision-making process 261
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation 256
Exploring the uniqueness in the approach of medium-sized companies to CSR 243
Exploring the adoption process of personal technologies: A cognitive-affective approach 235
Antecedents and consequences of firms' multichannel marketing practice. 234
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations 233
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments 231
Commissioning neuromarketing: what do practitioners need to consider? 231
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation 230
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 229
Exploring the role of anticipated emotions in product adoption and usage 227
Perceptions in luxury consumption among the Chinese consumers in four different cities 216
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 210
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 206
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research 206
How to build legitimacy through sustainable Supply Chain Management 196
A Sino-European Comparison of the Exhibition and Convention Industry 194
Building a rationale for co-creation with customers and suppliers: an exploratory study 193
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review 188
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos 187
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation 187
Assessing and monitoring the performances of a sustainable event 183
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 179
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 178
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso 171
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 170
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 167
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences 166
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products 163
Metaverse business transformation: four companies’ virtual experiences 162
Towards a user-centric e-government service design: evidences from Italy 160
A Sino-European Comparison of the Exhibition and Convention Industry 160
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments 155
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 152
Marketing strategy and marketing performancemeasurement system: Exploring the relationship 152
Four strategies to drive the metaverse business transformation 151
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse 151
Investigating the effect of price tag colours on cortical, cardiac and ocular responses 151
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 150
RENL: A Framework for Social Media Marketing Strategy 148
CSR practices and corporate strategy: evidence from a longitudinal case study 148
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 147
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo 146
Case Study on Eastern European Convention and Exhibtion Industry 145
Dalla Moda del Verde alla Moda Verde 145
Special issue editorial: Managing the supply chain management–marketing interface 143
Brand strategy in the metaverse: Insights from companies venturing into virtual environments 141
Leveraging social capital for destination promotion in the metaverse: The Enoverse case 140
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes 140
Exploring management control in radical innovation projects 140
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies 139
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food 138
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments 137
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects 137
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda 136
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age 134
The role of online customer experience in NPD: an exploratory study in the toy sector 134
How Lean Marketing can improve the integration with the Supply Chain 132
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation. 130
The supply chain management - marketing interface in product development: an exploratory study 127
Marketing power and CMO power: could market orientation break the link? An exploratory case study 126
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy 126
The supply chain management-marketing interface in product development: an exploratory study 126
Promoting rural tourism through the Metaverse: a case study 125
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 125
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience 123
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value 123
RENL: A Framework for Social Media Marketing Strategy 121
How information technologies can support the integration between supply chain and marketing 119
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin 119
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 118
Perché fare CSR? La visione manageriale 117
The supply chain management-marketing interface in product development: An exploratory study 114
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention. 113
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge 110
Exploring the Strategic Orientations of a Service-Centred View of the Firm 110
The more the better? Crowds and NPD performances in a creative crowdsourcing platform. 110
Technology adoption and the value of consumer experience: toward an integrated model. 109
Assessing and monitoring the performances of a sustainable event. 108
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy. 107
The supply chain management - marketing interface in dynamic contexts: an exploratory study 107
Exploring Performance Measurement and Management Control in Radical Innovation Projects 106
Enlightenment of the Development of Eastern European Convention and Exhibition Industry 106
Management control in radical innovation projects: evidence from a multiple case study. 106
Totale 19.334
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Categoria #
all - tutte 51.281
article - articoli 21.568
book - libri 900
conference - conferenze 23.445
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 5.056
Totale 102.250
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021411 0 0 0 0 0 0 0 0 0 132 77 202
2021/20221.261 53 95 104 62 281 57 73 85 69 72 94 216
2022/20231.518 219 154 144 85 121 145 80 100 163 101 90 116
2023/20241.345 86 127 69 105 107 117 118 65 99 189 54 209
2024/20252.965 81 53 147 99 495 312 169 256 409 186 376 382
2025/20269.612 1.500 1.654 577 717 543 572 1.286 648 1.044 1.071 0 0
Totale 21.279