RE.PUBLIC@POLIMI pubblicazioni di ricerca del Politecnico di Milano

LAMBERTI, LUCIO
 Distribuzione geografica
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Continente #
EU - Europa 8.626
NA - Nord America 8.234
AS - Asia 5.129
SA - Sud America 807
Continente sconosciuto - Info sul continente non disponibili 250
AF - Africa 211
OC - Oceania 116
Totale 23.373
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Nazione #
US - Stati Uniti d'America 7.948
IT - Italia 3.653
RU - Federazione Russa 1.834
SG - Singapore 1.490
CN - Cina 1.088
VN - Vietnam 687
BR - Brasile 669
DE - Germania 636
GB - Regno Unito 543
SE - Svezia 351
KR - Corea 330
FR - Francia 274
IN - India 216
FI - Finlandia 213
ID - Indonesia 207
JP - Giappone 201
CA - Canada 194
NL - Olanda 175
HK - Hong Kong 170
UA - Ucraina 163
PH - Filippine 137
ES - Italia 136
AT - Austria 117
IE - Irlanda 112
AU - Australia 103
CH - Svizzera 94
BD - Bangladesh 80
MY - Malesia 78
TR - Turchia 77
MA - Marocco 69
BE - Belgio 67
TW - Taiwan 62
PK - Pakistan 55
PL - Polonia 49
AR - Argentina 44
JO - Giordania 41
ZA - Sudafrica 35
BG - Bulgaria 31
IQ - Iraq 31
TH - Thailandia 31
IR - Iran 27
MX - Messico 27
PT - Portogallo 27
CO - Colombia 22
KE - Kenya 21
AE - Emirati Arabi Uniti 18
EC - Ecuador 18
JM - Giamaica 18
PE - Perù 18
CI - Costa d'Avorio 17
LT - Lituania 17
RO - Romania 17
EE - Estonia 15
NP - Nepal 15
EG - Egitto 14
GR - Grecia 14
CL - Cile 13
SI - Slovenia 13
CZ - Repubblica Ceca 12
DK - Danimarca 12
HR - Croazia 12
NZ - Nuova Zelanda 12
HU - Ungheria 11
LK - Sri Lanka 11
CR - Costa Rica 10
UZ - Uzbekistan 10
VE - Venezuela 10
NG - Nigeria 9
SA - Arabia Saudita 9
TN - Tunisia 9
HN - Honduras 8
IL - Israele 8
AZ - Azerbaigian 7
BJ - Benin 7
DO - Repubblica Dominicana 6
RS - Serbia 6
AL - Albania 5
DZ - Algeria 5
GT - Guatemala 5
LB - Libano 5
LV - Lettonia 5
BO - Bolivia 4
CY - Cipro 4
ET - Etiopia 4
EU - Europa 4
GH - Ghana 4
KZ - Kazakistan 4
MU - Mauritius 4
OM - Oman 4
PA - Panama 4
PR - Porto Rico 4
PY - Paraguay 4
UY - Uruguay 4
AM - Armenia 3
BB - Barbados 3
BW - Botswana 3
BY - Bielorussia 3
GE - Georgia 3
KG - Kirghizistan 3
MO - Macao, regione amministrativa speciale della Cina 3
Totale 23.085
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Città #
Milan 2.021
Ashburn 1.098
Singapore 894
San Jose 759
Fairfield 451
Santa Clara 434
Woodbridge 389
Council Bluffs 305
Chandler 300
Seoul 297
Houston 266
Wilmington 250
Hefei 236
Moscow 232
Boardman 227
Ann Arbor 225
The Dalles 203
Seattle 177
Tokyo 171
Cambridge 158
London 156
Dallas 149
Ho Chi Minh City 146
Los Angeles 144
Hanoi 131
Rome 131
Helsinki 120
Lauterbourg 120
Munich 117
Beijing 113
Dublin 106
Vienna 100
Hong Kong 96
Ottawa 89
Frankfurt am Main 86
Medford 85
Jacksonville 83
New York 83
Jakarta 80
North Charleston 80
Lawrence 77
Dearborn 75
Dong Ket 71
São Paulo 71
Redwood City 67
Bern 61
Buffalo 60
Amsterdam 47
Da Nang 46
Orem 46
Taipei 45
Melbourne 44
Amman 39
Florence 39
Kent 39
Málaga 38
Las Vegas 37
Brooklyn 36
Istanbul 36
Columbus 35
Guangzhou 35
Shanghai 33
Berlin 32
Kenitra 32
San Diego 31
Valencia 31
Brussels 30
Turin 30
Casablanca 29
Naples 29
Warsaw 29
Des Moines 28
Vaiano Cremasco 27
Phoenix 26
Atlanta 25
Kuala Lumpur 25
Chennai 24
Manchester 24
Paris 22
Bari 20
Chicago 20
Haiphong 20
Bologna 19
Madrid 19
Stuttgart 19
Toronto 19
Miami 18
Montreal 18
Redmond 18
Birmingham 17
Johannesburg 17
Mumbai 17
Denver 16
Pisa 16
Abidjan 15
Boston 15
Brasília 15
Hyderabad 15
Ingolstadt 15
Lappeenranta 15
Totale 13.222
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Nome #
SME fashion brands and social media marketing: From strategies to actions 809
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso. 570
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases 531
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 516
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach 452
Multichannel marketing: the operational construct and firms’ motivation to adopt 421
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury 419
Assessing consumer emotions toward new products: application of physiological and self-reported methods 401
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy 368
Antecedents and consequences of firms' multichannel marketing practice. 327
Exploring the uniqueness in the approach of medium-sized companies to CSR 323
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation 319
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 317
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach 311
Integrated data analysis for the quantification of emotional responses during video observation 307
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation 306
What makes fashion consumers “click”? Generation of eWoM engagement in social media 306
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 305
Perceptions in luxury consumption among the Chinese consumers in four different cities 297
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 294
Customer centricity: The construct and the operational antecedents 285
How to build legitimacy through sustainable Supply Chain Management 281
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation 280
Anticipated and anticipatory happiness in product decision-making process 270
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations 261
Exploring the adoption process of personal technologies: A cognitive-affective approach 243
Commissioning neuromarketing: what do practitioners need to consider? 241
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 238
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments 237
Exploring the role of anticipated emotions in product adoption and usage 234
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review 225
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 216
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research 213
Building a rationale for co-creation with customers and suppliers: an exploratory study 205
A Sino-European Comparison of the Exhibition and Convention Industry 203
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation 198
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos 196
Assessing and monitoring the performances of a sustainable event 190
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 189
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 184
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 183
Brand strategy in the metaverse: Insights from companies venturing into virtual environments 183
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso 178
Metaverse business transformation: four companies’ virtual experiences 176
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences 175
Towards a user-centric e-government service design: evidences from Italy 173
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 172
Investigating the effect of price tag colours on cortical, cardiac and ocular responses 171
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products 169
Marketing strategy and marketing performancemeasurement system: Exploring the relationship 166
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments 165
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age 164
A Sino-European Comparison of the Exhibition and Convention Industry 163
Four strategies to drive the metaverse business transformation 162
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse 158
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 158
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 158
Dalla Moda del Verde alla Moda Verde 156
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 156
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes 155
CSR practices and corporate strategy: evidence from a longitudinal case study 154
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo 154
Case Study on Eastern European Convention and Exhibtion Industry 153
Special issue editorial: Managing the supply chain management–marketing interface 153
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments 152
RENL: A Framework for Social Media Marketing Strategy 150
Leveraging social capital for destination promotion in the metaverse: The Enoverse case 149
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation. 147
How Lean Marketing can improve the integration with the Supply Chain 145
Exploring management control in radical innovation projects 144
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies 144
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda 143
The role of online customer experience in NPD: an exploratory study in the toy sector 141
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food 140
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects 138
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 137
Influencer marketing strategies along the funnel: Conceptualization and taxonomy 135
How information technologies can support the integration between supply chain and marketing 135
Marketing power and CMO power: could market orientation break the link? An exploratory case study 134
The supply chain management - marketing interface in product development: an exploratory study 133
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin 133
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience 131
Promoting rural tourism through the Metaverse: a case study 130
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value 130
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy 130
How Verbal and Nonverbal Communication Impact Influencer Marketing Effectiveness 128
The supply chain management-marketing interface in product development: an exploratory study 127
RENL: A Framework for Social Media Marketing Strategy 125
Perché fare CSR? La visione manageriale 124
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 123
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention. 122
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge 120
Tempo di scelte per il commercio 118
The supply chain management-marketing interface in product development: An exploratory study 118
Exploring the Strategic Orientations of a Service-Centred View of the Firm 115
Technology adoption and the value of consumer experience: toward an integrated model. 115
Assessing and monitoring the performances of a sustainable event. 115
The more the better? Crowds and NPD performances in a creative crowdsourcing platform. 114
Enlightenment of the Development of Eastern European Convention and Exhibition Industry 113
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy. 113
Totale 21.154
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Categoria #
all - tutte 57.473
article - articoli 23.942
book - libri 969
conference - conferenze 26.646
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 5.567
Totale 114.597
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/20221.208 0 95 104 62 281 57 73 85 69 72 94 216
2022/20231.518 219 154 144 85 121 145 80 100 163 101 90 116
2023/20241.345 86 127 69 105 107 117 118 65 99 189 54 209
2024/20252.965 81 53 147 99 495 312 169 256 409 186 376 382
2025/202611.032 1.500 1.654 577 717 543 572 1.286 648 1.044 1.132 516 843
2026/2027674 479 195 0 0 0 0 0 0 0 0 0 0
Totale 23.373