RE.PUBLIC@POLIMI pubblicazioni di ricerca del Politecnico di Milano

LAMBERTI, LUCIO
 Distribuzione geografica
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Continente #
EU - Europa 8.042
NA - Nord America 7.787
AS - Asia 5.046
SA - Sud America 802
AF - Africa 210
OC - Oceania 115
Continente sconosciuto - Info sul continente non disponibili 9
Totale 22.011
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Nazione #
US - Stati Uniti d'America 7.549
IT - Italia 3.112
RU - Federazione Russa 1.834
SG - Singapore 1.483
CN - Cina 1.086
BR - Brasile 666
VN - Vietnam 651
DE - Germania 626
GB - Regno Unito 532
SE - Svezia 351
KR - Corea 330
FR - Francia 272
FI - Finlandia 213
IN - India 210
JP - Giappone 201
ID - Indonesia 199
NL - Olanda 173
CA - Canada 172
HK - Hong Kong 164
UA - Ucraina 163
PH - Filippine 132
ES - Italia 130
AT - Austria 117
IE - Irlanda 112
AU - Australia 103
CH - Svizzera 94
MY - Malesia 76
TR - Turchia 75
BD - Bangladesh 71
MA - Marocco 69
BE - Belgio 66
TW - Taiwan 62
PK - Pakistan 55
AR - Argentina 44
JO - Giordania 41
PL - Polonia 41
ZA - Sudafrica 35
BG - Bulgaria 31
IQ - Iraq 31
TH - Thailandia 31
IR - Iran 27
MX - Messico 27
PT - Portogallo 27
CO - Colombia 22
KE - Kenya 21
AE - Emirati Arabi Uniti 18
EC - Ecuador 18
CI - Costa d'Avorio 17
LT - Lituania 17
RO - Romania 17
PE - Perù 16
EE - Estonia 15
NP - Nepal 15
EG - Egitto 14
GR - Grecia 14
CL - Cile 13
SI - Slovenia 13
CZ - Repubblica Ceca 12
DK - Danimarca 12
LK - Sri Lanka 11
NZ - Nuova Zelanda 11
HR - Croazia 10
HU - Ungheria 10
UZ - Uzbekistan 10
VE - Venezuela 10
NG - Nigeria 9
SA - Arabia Saudita 9
TN - Tunisia 9
IL - Israele 8
JM - Giamaica 8
AZ - Azerbaigian 7
BJ - Benin 7
DO - Repubblica Dominicana 6
RS - Serbia 6
AL - Albania 5
DZ - Algeria 5
HN - Honduras 5
LB - Libano 5
LV - Lettonia 5
BO - Bolivia 4
CR - Costa Rica 4
CY - Cipro 4
ET - Etiopia 4
EU - Europa 4
GH - Ghana 4
GT - Guatemala 4
KZ - Kazakistan 4
MU - Mauritius 4
OM - Oman 4
PA - Panama 4
PY - Paraguay 4
UY - Uruguay 4
AM - Armenia 3
BB - Barbados 3
BW - Botswana 3
BY - Bielorussia 3
GE - Georgia 3
KG - Kirghizistan 3
MO - Macao, regione amministrativa speciale della Cina 3
QA - Qatar 3
Totale 21.970
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Città #
Milan 1.707
Ashburn 1.055
Singapore 888
San Jose 745
Fairfield 451
Santa Clara 424
Woodbridge 389
Chandler 300
Seoul 297
Houston 265
Wilmington 248
Council Bluffs 236
Hefei 236
Moscow 232
Ann Arbor 225
Boardman 224
The Dalles 203
Seattle 177
Tokyo 171
Cambridge 158
London 155
Dallas 146
Ho Chi Minh City 141
Los Angeles 141
Hanoi 121
Helsinki 120
Lauterbourg 120
Munich 117
Beijing 113
Dublin 106
Vienna 100
Hong Kong 91
Rome 90
Ottawa 89
Frankfurt am Main 86
Medford 85
Jakarta 80
North Charleston 80
Jacksonville 79
Lawrence 77
New York 76
Dearborn 75
Dong Ket 71
São Paulo 70
Redwood City 67
Bern 61
Buffalo 60
Amsterdam 47
Orem 46
Taipei 45
Da Nang 44
Melbourne 44
Amman 39
Kent 39
Málaga 38
Florence 36
Guangzhou 35
Istanbul 34
Columbus 33
Kenitra 32
Las Vegas 32
Shanghai 32
San Diego 31
Valencia 31
Berlin 30
Brussels 30
Casablanca 29
Brooklyn 28
Des Moines 28
Vaiano Cremasco 27
Warsaw 27
Chennai 24
Kuala Lumpur 24
Manchester 22
Turin 22
Paris 21
Haiphong 20
Bari 19
Madrid 19
Phoenix 19
Chicago 18
Redmond 18
Toronto 18
Birmingham 17
Johannesburg 17
Stuttgart 17
Mumbai 16
Pisa 16
Abidjan 15
Atlanta 15
Brasília 15
Hyderabad 15
Ingolstadt 15
Lappeenranta 15
Bareggio 14
Bath 14
Boston 14
Central 14
Düsseldorf 14
Karachi 14
Totale 12.586
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Nome #
SME fashion brands and social media marketing: From strategies to actions 780
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso. 557
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases 505
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception 499
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach 430
Multichannel marketing: the operational construct and firms’ motivation to adopt 396
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury 394
Assessing consumer emotions toward new products: application of physiological and self-reported methods 390
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy 345
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments 315
What makes fashion consumers “click”? Generation of eWoM engagement in social media 303
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation 302
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach 301
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation 300
Exploring the uniqueness in the approach of medium-sized companies to CSR 298
Integrated data analysis for the quantification of emotional responses during video observation 296
Antecedents and consequences of firms' multichannel marketing practice. 289
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation 285
Customer centricity: The construct and the operational antecedents 279
Perceptions in luxury consumption among the Chinese consumers in four different cities 271
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation 267
Anticipated and anticipatory happiness in product decision-making process 267
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 265
How to build legitimacy through sustainable Supply Chain Management 253
Exploring the adoption process of personal technologies: A cognitive-affective approach 242
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations 241
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments 234
Commissioning neuromarketing: what do practitioners need to consider? 233
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation. 231
Exploring the role of anticipated emotions in product adoption and usage 229
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions 212
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research 211
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review 206
Building a rationale for co-creation with customers and suppliers: an exploratory study 199
A Sino-European Comparison of the Exhibition and Convention Industry 196
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos 191
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation 191
Assessing and monitoring the performances of a sustainable event 185
Crowd Size and Crowdsourcing Performances in Online Ideation Contests 181
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse 179
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments 174
Brand strategy in the metaverse: Insights from companies venturing into virtual environments 174
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso 171
Towards a user-centric e-government service design: evidences from Italy 170
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences 169
Metaverse business transformation: four companies’ virtual experiences 169
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos 168
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products 165
A Sino-European Comparison of the Exhibition and Convention Industry 161
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments 160
Four strategies to drive the metaverse business transformation 155
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse 155
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience 154
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit 154
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age 154
Investigating the effect of price tag colours on cortical, cardiac and ocular responses 154
Marketing strategy and marketing performancemeasurement system: Exploring the relationship 153
CSR practices and corporate strategy: evidence from a longitudinal case study 151
Consumer Adoption of Digital Technologies for Lifestyle Monitoring 150
Dalla Moda del Verde alla Moda Verde 149
RENL: A Framework for Social Media Marketing Strategy 149
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo 148
Case Study on Eastern European Convention and Exhibtion Industry 147
Special issue editorial: Managing the supply chain management–marketing interface 146
Leveraging social capital for destination promotion in the metaverse: The Enoverse case 144
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes 141
Exploring management control in radical innovation projects 141
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies 141
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments 140
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda 140
How Lean Marketing can improve the integration with the Supply Chain 139
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food 139
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects 137
The role of online customer experience in NPD: an exploratory study in the toy sector 137
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation. 135
Marketing power and CMO power: could market orientation break the link? An exploratory case study 128
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy 127
The supply chain management - marketing interface in product development: an exploratory study 127
Promoting rural tourism through the Metaverse: a case study 126
The supply chain management-marketing interface in product development: an exploratory study 126
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics 126
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience 125
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value 125
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin 124
How information technologies can support the integration between supply chain and marketing 123
RENL: A Framework for Social Media Marketing Strategy 123
Influencer marketing strategies along the funnel: Conceptualization and taxonomy 119
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours 119
Perché fare CSR? La visione manageriale 118
The supply chain management-marketing interface in product development: An exploratory study 115
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge 113
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention. 113
The more the better? Crowds and NPD performances in a creative crowdsourcing platform. 111
Exploring the Strategic Orientations of a Service-Centred View of the Firm 110
Technology adoption and the value of consumer experience: toward an integrated model. 109
Assessing and monitoring the performances of a sustainable event. 109
Exploring Performance Measurement and Management Control in Radical Innovation Projects 108
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy. 108
The supply chain management - marketing interface in dynamic contexts: an exploratory study 108
Enlightenment of the Development of Eastern European Convention and Exhibition Industry 107
Totale 20.229
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Categoria #
all - tutte 54.496
article - articoli 22.858
book - libri 934
conference - conferenze 25.058
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 5.314
Totale 108.660
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021202 0 0 0 0 0 0 0 0 0 0 0 202
2021/20221.261 53 95 104 62 281 57 73 85 69 72 94 216
2022/20231.518 219 154 144 85 121 145 80 100 163 101 90 116
2023/20241.345 86 127 69 105 107 117 118 65 99 189 54 209
2024/20252.965 81 53 147 99 495 312 169 256 409 186 376 382
2025/202610.585 1.500 1.654 577 717 543 572 1.286 648 1.044 1.132 516 396
Totale 22.252