| Nome |
# |
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What makes fashion consumers “click”? Generation of eWoM engagement in social media, file e0c31c0c-b207-4599-e053-1705fe0aef77
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3.857
|
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SME fashion brands and social media marketing: From strategies to actions, file e0c31c0c-a959-4599-e053-1705fe0aef77
|
3.510
|
|
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach, file e0c31c0d-89e9-4599-e053-1705fe0aef77
|
991
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Exploring the role of anticipated emotions in product adoption and usage, file e0c31c0d-89f0-4599-e053-1705fe0aef77
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763
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Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation, file e0c31c0d-2315-4599-e053-1705fe0aef77
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728
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Exploring the adoption process of personal technologies: A cognitive-affective approach, file e0c31c0d-2317-4599-e053-1705fe0aef77
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630
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Do mind and body agree? Unconscious versus conscious arousal in product attitude formation, file e0c31c0d-420d-4599-e053-1705fe0aef77
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539
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Does one design fit them all? Study of drivers of co-creation interest along different consumer segments, file e0c31c0d-66c0-4599-e053-1705fe0aef77
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473
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Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury, file e0c31c0f-0bdf-4599-e053-1705fe0aef77
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392
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Multichannel marketing: the operational construct and firms’ motivation to adopt, file e0c31c0f-0337-4599-e053-1705fe0aef77
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364
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Anticipated and anticipatory happiness in product decision-making process, file e0c31c0e-6084-4599-e053-1705fe0aef77
|
328
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Consumer Adoption of Digital Technologies for Lifestyle Monitoring, file e0c31c0f-2457-4599-e053-1705fe0aef77
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299
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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations, file e0c31c0a-2fcf-4599-e053-1705fe0aef77
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279
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Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin, file e0c31c11-0bc7-4599-e053-1705fe0aef77
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278
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Integrated data analysis for the quantification of emotional responses during video observation, file e0c31c0b-539d-4599-e053-1705fe0aef77
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251
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Special issue editorial: Managing the supply chain management–marketing interface, file e0c31c10-b7c4-4599-e053-1705fe0aef77
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251
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Crowd Size and Crowdsourcing Performances in Online Ideation Contests, file e0c31c0e-cd95-4599-e053-1705fe0aef77
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201
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Influence of Sales Promotion on Impulse Buying: A Dual Process Approach, file e0c31c12-bed0-4599-e053-1705fe0aef77
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189
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Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review, file e0c31c11-6ada-4599-e053-1705fe0aef77
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134
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Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research, file e0c31c0f-d900-4599-e053-1705fe0aef77
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118
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Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy, file e0c31c0d-f3fb-4599-e053-1705fe0aef77
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115
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Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception, file e0c31c0e-6240-4599-e053-1705fe0aef77
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113
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Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products, file e0c31c0f-4868-4599-e053-1705fe0aef77
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99
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How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments, file e0c31c12-e1df-4599-e053-1705fe0aef77
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77
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See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases, file e0c31c0f-4784-4599-e053-1705fe0aef77
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65
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Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation, file e0c31c0f-1e36-4599-e053-1705fe0aef77
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51
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Building a rationale for co-creation with customers and suppliers: an exploratory study, file e0c31c0e-ed0c-4599-e053-1705fe0aef77
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46
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Modelli di consumo innovativi, file 10ce8bff-2a3d-41c5-bb7a-f4ba19390ea9
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18
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Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience, file 403d5f45-e13d-4ac4-976a-1693ac5546eb
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13
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Assessing consumer emotions toward new products: application of physiological and self-reported methods, file e0c31c0b-6dce-4599-e053-1705fe0aef77
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11
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Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation, file e0c31c0b-2fcb-4599-e053-1705fe0aef77
|
10
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Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation, file e0c31c10-493e-4599-e053-1705fe0aef77
|
6
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Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes, file 55e878b0-fe9e-4f03-a50d-ce7d74b861e2
|
4
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Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation., file e0c31c09-8ded-4599-e053-1705fe0aef77
|
4
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Understanding the influence of anticipated emotions on personal devices adoption and usage, file e0c31c0b-6ccd-4599-e053-1705fe0aef77
|
4
|
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Do mind and body agree? Unconscious versus conscious emotions in product attitude formation., file e0c31c0b-6cd2-4599-e053-1705fe0aef77
|
4
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360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit, file aa2fa3c2-6201-4d3e-8313-77204e28c5b6
|
3
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Commissioning neuromarketing: what do practitioners need to consider?, file e0c31c11-e498-4599-e053-1705fe0aef77
|
3
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Promoting rural tourism through the Metaverse: a case study, file e34aab75-e859-4c40-ad5e-97aa020379dc
|
3
|
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Now you see me. Evaluating visual and auditory brand placement disclosures in music videos, file b5b47601-a42a-406d-9f92-21ec09e17c63
|
2
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Segmenting Chinese Tourists by the Expected Experience at Theme Parks, file e0c31c08-1025-4599-e053-1705fe0aef77
|
2
|
|
Multichannel marketing: the operational construct and firms’ motivation to adopt, file e0c31c0a-1bc4-4599-e053-1705fe0aef77
|
2
|
|
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy, file e0c31c0a-881a-4599-e053-1705fe0aef77
|
2
|
|
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions, file e0c31c0c-d543-4599-e053-1705fe0aef77
|
2
|
|
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury, file e0c31c0f-0bde-4599-e053-1705fe0aef77
|
2
|
|
Investigating the effect of price tag colours on cortical, cardiac and ocular responses, file e0c31c12-2664-4599-e053-1705fe0aef77
|
2
|
|
How information technologies can support the integration between supply chain and marketing, file e821c2cb-492f-4dca-9993-fa242794da46
|
2
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|
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior, file 30cf6648-89f6-4ac7-b6e4-59ed3c28fd04
|
1
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Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics, file 45208608-f1e0-4c5d-8095-b0e272ca39a8
|
1
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Four strategies to drive the metaverse business transformation, file c9a0786d-912f-474a-bcf1-74fbc2c0b858
|
1
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The supply chain management-marketing interface in product development: An exploratory study, file e0c31c08-11d3-4599-e053-1705fe0aef77
|
1
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The supply chain management-marketing interface in product development: an exploratory study, file e0c31c08-1219-4599-e053-1705fe0aef77
|
1
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New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention., file e0c31c09-8de6-4599-e053-1705fe0aef77
|
1
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Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments, file ed84100f-0b99-439b-bbb8-6a27ac9f1255
|
1
|
| Totale |
15.247 |