Sfoglia per Autore
Marketing reloaded: leve e strumenti per la co-creazione di esperienze multicanale
2007-01-01 Boaretto, Andrea; Noci, Giuliano; Pini, FABRIZIO MARIA
L’impatto della multicanalità e dei customer generated media sulle politiche di comunicazione delle imprese: un’indagine esplorativa
2007-01-01 Boaretto, Andrea; Noci, Giuliano; Pini, FABRIZIO MARIA
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Y., Bing; J., Guo; Lamberti, Lucio; Noci, Giuliano; S., Zhu
How to sustain the customer experience: an overview of experience components that co-create value with the customer
2007-01-01 Gentile, Chiara; Spiller, Nicola; Noci, Giuliano
Enlightenment of the Development of Eastern European Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Exploring Performance Measurement and Management Control in Radical Innovation Projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Outline to Eastern European Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Management control in radical innovation projects: evidence from a multiple case study.
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Case Study on Eastern European Convention and Exhibtion Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Open marketing - Strategie e strumenti di marketing multicanale
2009-01-01 A., Boaretto; Noci, Giuliano; F. M., Pini
Exploring management control in radical innovation projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Marketing power and CMO power: could market orientation break the link? An exploratory case study
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Sustainability Report in Small Enterprises:Case Studies in Italian Furniture Companies
2009-01-01 F., Borga; A., Citterio; Noci, Giuliano; E., Pizzurno
Assessing and monitoring the performances of a sustainable event.
2009-01-01 Lamberti, Lucio; Noci, Giuliano; I., Fava
Online experience as a level of customer involvement in NPD: an exploratory analysis and a research agenda
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Assessing and monitoring the performances of a sustainable event
2009-01-01 Lamberti, L.; Fava, I.; Noci, G.
Outline to Russian & Czechoslovakian Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Exploring the Strategic Orientations of a Service-Centred View of the Firm
2010-01-01 Lamberti, Lucio; A., Paladino; Noci, Giuliano
Marketing strategy and marketing performancemeasurement system: Exploring the relationship
2010-01-01 Lamberti, Lucio; Noci, Giuliano
Legenda icone
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