Sfoglia per Autore
From Management Accounting to Strategic Management Accounting: a Balanced Scorecard for E-government Projects
2006-01-01 Lamberti, Lucio; Noci, Giuliano
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso.
2006-01-01 Gentile, Chiara; Lamberti, Lucio; Noci, Giuliano; Spiller, Nicola
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso
2006-01-01 Lamberti, Lucio; Noci, Giuliano; Spiller, Nicola
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Lamberti, Lucio; Noci, Giuliano; J., Guo; S., Zhu; Y., Bing
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value
2007-01-01 Lamberti, Lucio; Lettieri, Emanuele; Pini, FABRIZIO MARIA
The Impact of Customer-centric Strategies on Marketing Performance Measurement Systems: an Exploratory Study.
2007-01-01 Lamberti, Lucio; Noci, Giuliano
The role of online customer experience in NPD: an exploratory study in the toy sector
2007-01-01 Lamberti, Lucio; Noci, Giuliano
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Y., Bing; J., Guo; Lamberti, Lucio; Noci, Giuliano; S., Zhu
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects
2007-01-01 Lamberti, Lucio; Noci, Giuliano
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Outline to Russian & Czechoslovakian Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Enlightenment of the Development of Eastern European Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Management control in radical innovation projects: evidence from a multiple case study.
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Case Study on Eastern European Convention and Exhibtion Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Outline to Eastern European Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Exploring Performance Measurement and Management Control in Radical Innovation Projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Online experience as a level of customer involvement in NPD: an exploratory analysis and a research agenda
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Exploring management control in radical innovation projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Marketing power and CMO power: could market orientation break the link? An exploratory case study
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Assessing and monitoring the performances of a sustainable event.
2009-01-01 Lamberti, Lucio; Noci, Giuliano; I., Fava
Assessing and monitoring the performances of a sustainable event
2009-01-01 Lamberti, L.; Fava, I.; Noci, G.
CSR practices and corporate strategy: evidence from a longitudinal case study
2009-01-01 Lamberti, Lucio; Lettieri, Emanuele
Towards a user-centric e-government service design: evidences from Italy
2010-01-01 Benedetti, Michele; Ghezzi, CARLO MATTIA; Russo, Claudio; Lamberti, Lucio
Exploring the Strategic Orientations of a Service-Centred View of the Firm
2010-01-01 Lamberti, Lucio; A., Paladino; Noci, Giuliano
Marketing strategy and marketing performancemeasurement system: Exploring the relationship
2010-01-01 Lamberti, Lucio; Noci, Giuliano
The supply chain management - marketing interface in product development: an exploratory study
2011-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Segmenting e-government users to improve market penetration and social effectiveness: Evidence from Italy
2011-01-01 Lamberti, Lucio; A., Paladino
Dalla Moda del Verde alla Moda Verde
2011-01-01 Lamberti, Lucio; Noci, Giuliano
The supply chain management - marketing interface in dynamic contexts: an exploratory study
2011-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food
2011-01-01 Lamberti, Lucio; Lettieri, Emanuele
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo
2011-01-01 Lamberti, Lucio; Noci, Giuliano; Jurong, G.; Shichang, Z.
The impact of co-creation adoption strategies in NPD on the strategic orientation-firm performance relationship
2012-01-01 Spiller, Nicola; Lamberti, Lucio; Noci, Giuliano
Perché fare CSR? La teoria della legittimazione
2012-01-01 Lamberti, Lucio
Perché fare CSR? La visione manageriale
2012-01-01 Lamberti, Lucio; Maggiolini, Piercarlo
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy
2012-01-01 Lamberti, Lucio; Noci, Giuliano
The supply chain management-marketing interface in product development: an exploratory study
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
How to build legitimacy through sustainable Supply Chain Management
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio; Chen, Shan
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2013-01-01 Chen, Shan; Lamberti, Lucio
The supply chain management-marketing interface in product development: An exploratory study
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm
2013-01-01 Lamberti, Lucio; A., Paladino
Customer centricity: The construct and the operational antecedents
2013-01-01 Lamberti, Lucio
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
Perceptions in luxury consumption among the Chinese consumers in four different cities
2014-01-01 Chen, Shan; Lamberti, Lucio
Exploring the uniqueness in the approach of medium-sized companies to CSR
2014-01-01 Chen, Shan; Lamberti, Lucio
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
2014-01-01 Lamberti, Lucio; Benedetti, MICHELE ERNESTO; Chen, Shan
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation
2015-01-01 Zare, S.; Bettiga, Debora; Lamberti, Lucio
Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Shahabeddin, Zare Bidaki
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