ANANDA, ARTHA SEJATI

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				ANANDA, ARTHA SEJATI	  	
				
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				DIPARTIMENTO DI INGEGNERIA GESTIONALE	  	
				
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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

2016-01-01 Ananda, ARTHA SEJATI; Hernández García, Ángel; Lamberti, Lucio

SME fashion brands and social media marketing: From strategies to actions

2018-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Lamberti, Lucio

What makes fashion consumers “click”? Generation of eWoM engagement in social media

2019-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Acquila-Natale, Emiliano; Lamberti, Lucio

Titolo	Data di pubblicazione	Autori
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations	1-gen-2016	ANANDA, ARTHA SEJATIHernández García, ÁngelLAMBERTI, LUCIO + -
SME fashion brands and social media marketing: From strategies to actions	1-gen-2018	Ananda, Artha SejatiHernández-García, ÁngelLamberti, Lucio + -
What makes fashion consumers “click”? Generation of eWoM engagement in social media	1-gen-2019	Ananda, Artha SejatiHernández-García, ÁngelAcquila-Natale, EmilianoLamberti, Lucio + -

RE.PUBLIC@POLIMI pubblicazioni di ricerca del Politecnico di Milano

ANANDA, ARTHA SEJATI

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

SME fashion brands and social media marketing: From strategies to actions

What makes fashion consumers “click”? Generation of eWoM engagement in social media