ANANDA, ARTHA SEJATI
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Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies
2015-01-01 Ananda, ARTHA SEJATI; Hernandez Garcia, A.; Lamberti, Lucio
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
2016-01-01 Ananda, ARTHA SEJATI; Hernández García, Ángel; Lamberti, Lucio
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
SME fashion brands and social media marketing: From strategies to actions
2018-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Lamberti, Lucio
What makes fashion consumers “click”? Generation of eWoM engagement in social media
2019-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Acquila-Natale, Emiliano; Lamberti, Lucio