This paper investigates the choices in terms of internationalisation and outsourcing of operations and product development activities, as well as collaboration practices used within and across organisations, in different segments of the European fashion industry. Based on multiple, in-depth case studies from Italy, Germany and the UK, the paper shows that fashion companies adopt different configurations of operations and product development, i.e. integrated, collaborative and virtual, ranging from local-integrated models to global-full outsourcing of operations and product development activities. For each configuration, different collaboration practices are in use. Product line positioning and quality, firm size, sales volumes and technical complexity of the products are the key drivers determining the configuration choices and the adoption of certain collaboration practices.
Internationalisation and outsourcing of operations and product development in the fashion industry
CANIATO, FEDERICO FRANCESCO ANGELO;CRIPPA, LUCA;PERO, MARGHERITA EMMA PAOLA;SIANESI, ANDREA;SPINA, GIANLUCA
2015-01-01
Abstract
This paper investigates the choices in terms of internationalisation and outsourcing of operations and product development activities, as well as collaboration practices used within and across organisations, in different segments of the European fashion industry. Based on multiple, in-depth case studies from Italy, Germany and the UK, the paper shows that fashion companies adopt different configurations of operations and product development, i.e. integrated, collaborative and virtual, ranging from local-integrated models to global-full outsourcing of operations and product development activities. For each configuration, different collaboration practices are in use. Product line positioning and quality, firm size, sales volumes and technical complexity of the products are the key drivers determining the configuration choices and the adoption of certain collaboration practices.File | Dimensione | Formato | |
---|---|---|---|
Internationalizing PD and SCM in fashion_R2 Manuscript_final-POST PRINT.pdf
accesso aperto
Descrizione: Article post print
:
Post-Print (DRAFT o Author’s Accepted Manuscript-AAM)
Dimensione
570.76 kB
Formato
Adobe PDF
|
570.76 kB | Adobe PDF | Visualizza/Apri |
Caniato et al 2015.pdf
Accesso riservato
Descrizione: Versione pubblicata
:
Publisher’s version
Dimensione
1.34 MB
Formato
Adobe PDF
|
1.34 MB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.