Design Re.Lab: How Fashion Design Can Stimulate Social Innovation and New Sustainable Design

Nowadays, the meaning of innovation in fashion goes beyond formal, technological, and linguistic research. The current socio-cultural and political order requires a much more radical change in order to redefine products??? values, establishing a different attitude to consumption. In recent years, design culture has embraced such codes not only to develop highly narrative contents, but also to stimulate innovation, search for new languages, increase emotional dimension???s potentialities and promoting new models of socio-economic development. Case-studying a pilot project, this paper presents a new approach to fashion design that, referring to local identities and traditional know-how, can stimulate social innovation, supporting the active integration of socially excluded groups into public economic life and the introduction of new product values and consumption meanings on the international market