Design Stories. Narrative as a Research Tool for Advanced Design

The authors' perspective focuses on the dialogic - communicative dimension - the normatives - activated in the process of advanced design. Thios view toward that particular form of innovation that, on one hand, spreads in social system, through the design of new artificts - tangible, relationall, communicative, spatial, instrumental, etc; on the other one, it takes the form of cultural testimony, as text, thoughts, projects, utopias. Design innovation is at the center of network on relationships where "discourse" and "rhetoric" are dominant because they allow to assign menaing and significance to innovation, legitimizing its products. In facts, as it generates innovation, design is a "cultural system" that produces a sort of semiotic sphere fed by ideas, visions, images and imaginery of an era.