DESIGN and CREATIVITY: innovation levers for Networks of enterprises

The paper describes a method applying a design approach to Networks of enterprises. It is structured in two complementary routes aimed at increasing the potential for innovation of enterprises. The small and medium-sized companies which comprise Italian industry have responded to globalization by structurally integrating design into company strategy as a lever for the development of innovative businesses and the construction of Networks of enterprises. Business combinations aim to give value to the specific competitive aspects of SME, providing the resources and know-how required increasing competitiveness. In its broadest sense - that is, as the ability to define scenarios, formats and contents – design is among the strategic levers employed in corporate policy to aid growth and competitiveness in global markets. Design can create new business opportunities especially for Networks of enterprises by directing attention to unusual areas of application, focusing on shared objectives aimed particularly towards innovation. The model proposed in this paper offers a strategy guaranteeing companies greater competitiveness and the acquisition of valid assets for internationalization. Our goal is to offer a structured and reproducible method for international SME based on the significance of design as a strategic lever able to enhance the inherent value of Networks of enterprises.