It is widely recognized that training in creative techniques enhances competitiveness and efficiency of the company production process. Relying on the idea that creativity is the basis for innovation, to learn and manage creativity techniques becomes strategic to meet a company’s need for innovation. Hollanders and van Cruysen's system of indicators (2009), based on the European Innovation Scoreboard (EIS), is aimed at quantifying creativity and design, and the role of professional training is key for a company’s success on the market. This paper presents a methodology for drafting a training plan for companies. The methodology counts on two approaches similar in structure but different in outcome, both able to meet a company’s specific needs. The first approach considers innovation enhancement based on a company’s ability to be creative (IDEActivity). This approach relies on co-design and it aims at teaching how to shape creativity tools in an independent way. The second approach is centred on CPS (Creative Problem Solving) aims at enabling people to work creatively both individually and in teams. It aims at training the employees’ ability to generate innovative solutions. The methodology presented in the paper aims at: enhancing creative collaboration; teaching techniques tools; coaching companies using hands-on workshops in order to promote the use of methodologies and techniques for innovation.
|Titolo:||Designing a Creativity Training Plan for Companies|
|Data di pubblicazione:||2013|
|Appare nelle tipologie:||04.1 Contributo in Atti di convegno|
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|DRS Cumulus2013_cover da web.pdf||Paper con cover da web||N/A||Accesso riservato|