Integration of Sustainability and Mass Customization: Proposal of a Framework to Map Research Open Issues

Mass customization as one of the solutions for recent market requests for individualized products and sustainability as one of the necessities driven by international and local pressure along with recent individuals’ awareness create this perception that in near future an enterprise should be able to follow both concepts concurrently to be competitive. Accordingly this study initiates to investigate more in depth the competitiveness of firms through the paradigm known as sustainable mass customization by developing a research framework to elicit open issues of this novel paradigm. The current research is based on a broad literature review on both topics trying to highlight required research directions for successful implementation of sustainable mass customization.