Scenario Building by Moive Design: Simulation and communication of service design for new sustainable lifestyles

This paper is to investigate the scenario building by movie design, in particularly in simulation and communication of service design for sustainable lifestyle. The research project informed by the paper is based on experimental movies as a stage of workshop Chita 08 which is a researching and didactical collaboration in service design and design for social innovation between School of Design, Jiangnan University (JU) and INDACO department, Politecnico di Milano (Polimi). During the workshop some experimented movies were generated in last stage. Six groups of 27 students simulated their service design proposals into movie scenarios. The outcomes of project reports that: 1) Movie secenario building, is a proficient way to explicit visions, motivations and proposes (Manzini, Jegou 2000) to people in different senses and dimensions of perceptions such as: music, dialogue, movement, color and etc. 2) Movie scenario is a favourite Design-oriented scenario (DOS) for service design to visualize and communicate the service ideas and concepts which are intangible as usual; 3) Movie is a strong tool to promote and communicate the new ideas of sustainable lifestyles in the social learning process towards sustainable society.