Product Design Evolution, generating value in a responsible dimension.

This chapter explores the evolution of product design, tracing its development in relation to technological advancements and shifts within various industries. It highlights how these factors have contributed to the current complexity and expanded responsibilities of the field. Drawing on twenty years of experience in teaching and entrepreneurship, including expertise in product design, digital interfaces and user experience, the author provides a detailed analysis of the core principles of design. This evaluation will offer an overview of the discipline, exploring how design can address situations and develop high-quality and accessible products and services. Additionally, the chapter will reflect on the evolving role of design and its increasing value in today’s world.