yOUR 2030. A multidisciplinary educational project to promote the theme of sustainability

The yOUR2030 project originated from the awareness that the Sustainable Development Agenda, signed in September 2015 by the governments of the 193 UN member countries, is an action program that invites individuals to reflect on the relationships between personal behaviours and the resources available on our planet. The guiding idea of the project is that the theme of sustainability should be presented as an educational subject adaptable to the characteristics of the students/audiences. The work began in 2021 with the consideration that there is no universally recognized communication strategy deemed effective for discussing sustainability. However, there are key concepts that can be used in general terms to convey to different audiences a clear and distinctive characterization of the topic to focus attention on specific communication themes that are widely recognized as strategic. Experience conducted with audiences of varying ages and engaged in diverse educational activities identified four "key themes" that are essential for effectively conveying the concept of sustainability across different contexts.