How to adopt Strategic Design inside universities: transforming research in educational formats

This study reflects on the relevance that Strategic Design can have for companies today. Adopting Strategic Design, gives to companies the possibility to develop new offers that are consistent with the company's philosophy and support its market positioning, reaching a competitive advantage. However, while looking for courses on the subject, there are still very few Masters that have been created on the topic, as very few courses in Master's degrees. Preparing tomorrow's designers to master the key characteristics of Strategic Design is crucial, considering the ever-increasing uncertainty of markets and the need for companies to innovate in the marketplace. By conducting a systematic review of the fundamental characteristics associated with Strategic Design, the research contributes to shedding light on a still debated stream of literature, reflecting on what the main educational formats through which Strategic Design can be taught might be.