1. Translating neuroscience into the design of systems, experience and interaction: new perspectives for designers

Advancement in neuroscience represents one of the most fascinating scientific endeavours of recent decades. Neuroscientific progress contaminated a wide range of disciplines spanning from epistemol- ogy (e.g., phenomenology of perception) to economics (e.g., game theory). In addition, neuroscientific progress reveals new challenges for ethical and anthropological issues (e.g., free will, end-of-life, responsibility, etc.). More recently, design and neuroscience have also found several points of contact: User eXperience (UX) and emotions; affordance and motor planning; User Interfaces (UI) and working memory management are some of the dyads relating the two disci- plines. However, a theoretically-robust and experimentally rigorous terrain to explore and fully exploit the potentiality of this synergy is still lacking. Translating neuroscience into the design of systems, experience, and interaction is an emerging frontier: illustrative issues in which neuroscience can provide significant insights for designers will be presented and discussed here.