Assessing the value of radical technology alternatives at system level

This study investigates the challenge to assess value when alternative technologies - of radical nature - are integrated on complex products. The study highlights three main challenges: 1) value depends on how the overall product platform is impacted over time 2) value depends on combination effects between technologies and 3) value depends on how the technology balances internal and external stakeholders needs simultaneously. The paper describes how these challenges can be tackled by novel modelling methods, illustrated with an example related to structural batteries.