Made in Italy. Values, identity, and relationships

The interpretation of “Made in Italy” values and their relationship with consumer perception are deeply intertwined with cultural and social aspects. With its strong connection to places of origin, the Made in Italy brand carries a profound symbolic value that resonates with our shared cultural heritage. Over the years, Made in Italy has evolved into a powerful collective brand, uniting numerous companies and embodying qualities, style, and historical culture. It stands as a beacon of design leadership, conjuring images of diverse productions, boundless creativity, and innovative prowess that we all contribute to. Yet, the perception of the current Made in Italy is a nuanced interplay of current production transformations and more profound shifts in the global, sociological, and cultural context. Understanding this dynamic can give us a richer perspective on the brand’s evolution.