I asked ChatGPT what the next trend would be: This is what it told me.

This critical review explores AI’s impact on trend research within fashion, scrutinising its capacity for ethical and nuanced analysis amidst industry reliance on its speed and perceived neutrality. Highlighting the risks of oversimplification and ethical oversight, it questions AI’s role in shaping a future that should reflect diverse cultural and professional integrity. It argues for a responsible AI utilisation that respects cultural nuances and social equities, urging for co-designing with diverse voices to ensure equitable and inclusive futures. Through a conversation with ChatGPT, this study underscores the need for a deeper understanding of AI’s application in creative processes, advocating for a thoughtful approach beyond mere replicating trends.