In a post-pandemic context, the application of user experience design to employees’ perspectives represents one of the stimulating challenges both among design practitioners and researchers. The paper discusses novel approaches that Design may implement to support organizational transformation. How can Employee Experience Design be applied to support organizations in redefining working scenarios? A qualitative analysis has been run to address this question, with a ParticipatoryActionResearchmethod through observations and tests developed with the support of the HR department of the Corporate Investment Banking division in Intesa Sanpaolo. Findings show how identifying key trends in employee perceptions and critical touchpoints, designing a set of experiential options and experience models to be tested, and engaging employees in the process of reflection in a collaborative design context can enhance the gradual redefinition of a qualitative employee experience.Moreover, the paper proposes a framework for design intervention in an organizational context, aiming to stimulate future opportunities for design practitioners and researchers to intervene in howpeople experienceworking routines.
Designing Employee Experience to Experiment with NovelWorking Modes. Action Research Project to Support Organizations in Engaging Employees in a Post-pandemic Scenario
Melazzini M.;Carella G.
2024-01-01
Abstract
In a post-pandemic context, the application of user experience design to employees’ perspectives represents one of the stimulating challenges both among design practitioners and researchers. The paper discusses novel approaches that Design may implement to support organizational transformation. How can Employee Experience Design be applied to support organizations in redefining working scenarios? A qualitative analysis has been run to address this question, with a ParticipatoryActionResearchmethod through observations and tests developed with the support of the HR department of the Corporate Investment Banking division in Intesa Sanpaolo. Findings show how identifying key trends in employee perceptions and critical touchpoints, designing a set of experiential options and experience models to be tested, and engaging employees in the process of reflection in a collaborative design context can enhance the gradual redefinition of a qualitative employee experience.Moreover, the paper proposes a framework for design intervention in an organizational context, aiming to stimulate future opportunities for design practitioners and researchers to intervene in howpeople experienceworking routines.File | Dimensione | Formato | |
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