Design Thinking and Its Evolution

Design has acquired a new meaning and design thinking has received great attention in the past two decades, being increasingly recognized as a source of competitive advantage. However, design thinking does not indicate a single approach. In fact, four different models can be identified and are presented in this chapter with examples of their purpose, methodology, and application. The four models are creative problem solving, sprint execution, creative confidence, and innovation of meaning. Design thinking has been applied by companies and professionals in different ways.