Today, global economies are dominated by services; technology is creating even more opportunities to create meaningful service experiences for users. The ability to envision and implement complex systems and services is key for companies today. This chapter presents a few relevant trends in the field of services, describes the structure and the components of a service, and presents the most important service design tools, such as service offering maps, user personas, user journey maps, and service blueprints.
Designing the Intangible: Services and Service Design Methodologies and Tools
G. Carella;E. Marengoni
2022-01-01
Abstract
Today, global economies are dominated by services; technology is creating even more opportunities to create meaningful service experiences for users. The ability to envision and implement complex systems and services is key for companies today. This chapter presents a few relevant trends in the field of services, describes the structure and the components of a service, and presents the most important service design tools, such as service offering maps, user personas, user journey maps, and service blueprints.File in questo prodotto:
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Chapter 5.pdf
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