The meaning of the word design has greatly evolved over time, as have the object that design is concerned with and the level at which design operates within companies. Design has acquired a more strategic position and design thinking has attracted attention in the business context, becoming a core innovation asset. Today, design is very much connected to the idea of designing for people, and human-centered design (HCD) plays a central role. This chapter presents a brief historical overview of design, documenting a transformation of the meaning of the word itself, its growing importance as an attitude, and its implications on people's mindsets.
The Value of Design Today
Venanzio Arquilla
2022-01-01
Abstract
The meaning of the word design has greatly evolved over time, as have the object that design is concerned with and the level at which design operates within companies. Design has acquired a more strategic position and design thinking has attracted attention in the business context, becoming a core innovation asset. Today, design is very much connected to the idea of designing for people, and human-centered design (HCD) plays a central role. This chapter presents a brief historical overview of design, documenting a transformation of the meaning of the word itself, its growing importance as an attitude, and its implications on people's mindsets.| File | Dimensione | Formato | |
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Chapter 1_transformationbydesign.pdf
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Descrizione: Capitolo 1
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