In the Western world, at the beginning of the third millennium, the concept of 'territory' took on meanings utterly different from those of previous historical periods. In this scenario of urban and territorial competition, which characterises the global market, seduction becomes one of the tools that can be profitably used for communication also in this in this sector, and the image, of towns and territories, becomes a strategic and fundamental element to attract people and the capital of companies. The design process is systematically implemented, and the application of territorial marketing practices can define strategies that can generate a value that is a propeller of territorial development.

Design e territorio | Design and territory

G. Piccinno
2004

Abstract

In the Western world, at the beginning of the third millennium, the concept of 'territory' took on meanings utterly different from those of previous historical periods. In this scenario of urban and territorial competition, which characterises the global market, seduction becomes one of the tools that can be profitably used for communication also in this in this sector, and the image, of towns and territories, becomes a strategic and fundamental element to attract people and the capital of companies. The design process is systematically implemented, and the application of territorial marketing practices can define strategies that can generate a value that is a propeller of territorial development.
DESIGN E TERRITORIO. La piazza in mano | DESIGN AND TERRITORY
8886116772
File in questo prodotto:
File Dimensione Formato  
G. Piccinno_Design e territorio_ Abitare Segesta_Cover.Index.pdf

accesso aperto

Descrizione: Estratto
: Altro materiale allegato
Dimensione 2.21 MB
Formato Adobe PDF
2.21 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11311/1211467
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact