Towards a new design culture of scientific production – Innovating the formats of scientific publication of design

In Italy, the normative system of evaluation of the quality of scientific production and publication of design research is becoming articulated and complex. Moreover, the cultural dominance of western and Anglo-Saxon centred vision and standards need to be complemented by a plurality of approaches and narratives on design. Many trends are permeating internationally the design field, and in particular, the ones related to digital transformation. In this respect, one of the contemporary challenges that design research is undergoing is to reach an authoritative, high impact and effective scientific production. Starting from a collection of cases and practices from different disciplines which thoroughly summarizes the state-of-the-art, this paper, describes an ongoing research project aimed at innovating the design cultures of scientific production and publications, presenting the exploration of them according to a proposal of an innovative publication lifecycle. Finally, it proposes an envision of a format of scientific publication in design.