Many professional designers believe that creativity cannot be taught; tools, methods and methodologies can be learnt, but intuition, intended as that moment of illumination that occurs during the creative phase of the design process, is a personal matter. Within the proliferation of design methods recently developed in the past decades and that have successfully allowed designers and non-designers to build a common ground for project development and communication, the so-called creative leap has somehow not been directly addressed. This paper intends to examine one specific contribution to better enlighten the topic by reflecting on the Italian designer Bruno Munari and his book Fantasia, written in 1977, positioning it within the larger international discourse on design methods. The aim is to understand how basic thinking exercises, at the core of product and graphic design, can be revisited and applied within the domain of product service system design teaching.

Fantasia and analogical thinking: a specific reflection on teaching the essence of the Creative Leap

V. Auricchio
2021

Abstract

Many professional designers believe that creativity cannot be taught; tools, methods and methodologies can be learnt, but intuition, intended as that moment of illumination that occurs during the creative phase of the design process, is a personal matter. Within the proliferation of design methods recently developed in the past decades and that have successfully allowed designers and non-designers to build a common ground for project development and communication, the so-called creative leap has somehow not been directly addressed. This paper intends to examine one specific contribution to better enlighten the topic by reflecting on the Italian designer Bruno Munari and his book Fantasia, written in 1977, positioning it within the larger international discourse on design methods. The aim is to understand how basic thinking exercises, at the core of product and graphic design, can be revisited and applied within the domain of product service system design teaching.
Design Culture(s) Cumulus Conference Proceedings Roma 2021
978-952-64-9004-5
DESIGN METHODS, CREATIVE LEAP, PRODUCT SERVICE SYSTEM DESIGN
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1186079
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