This study aims to explore the participative turn in Museums on social media, by analyzing the different stimulus that museums with complex code of access use to g democratize' themselves through a social media platform and how effective they are according to the online public response. Empirically, the analysis is carried out in nine Italian Archaeological State Museums, as exemplars of museums with complex code of access, analyzing the content of their posts and the interactions generated over one year. Seven, out of the nine museums evaluated showed a misalignment between the online efforts and the community engagement. Online users value more posts related to the permanent collection of the museums than gathering practical information to visit the institution.
The participative turn in Museum: The online facet
Diaz Lema M.;Arnaboldi M.
2020-01-01
Abstract
This study aims to explore the participative turn in Museums on social media, by analyzing the different stimulus that museums with complex code of access use to g democratize' themselves through a social media platform and how effective they are according to the online public response. Empirically, the analysis is carried out in nine Italian Archaeological State Museums, as exemplars of museums with complex code of access, analyzing the content of their posts and the interactions generated over one year. Seven, out of the nine museums evaluated showed a misalignment between the online efforts and the community engagement. Online users value more posts related to the permanent collection of the museums than gathering practical information to visit the institution.| File | Dimensione | Formato | |
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