Digital Transformation in Product Service System for Kids. Design Tools for Emerging Needs

This paper presents findings and discussion of the research conducted in 2018 by the Observatory Kids&Toys of Politecnico of Milan with the aim to understand the problems and emerging needs in the design sector linked to children in the digital transformation era. The main focus is to highlight the impact that the human-centered design approach can have in the creation of new scenarios and innovative use of digital technologies for kids. Consequently, to design new Product Service System more in line with the needs and the new behaviours of kids and parents. In this sense, the research has identified how much is changing the dialogue between companies in toys sector and their customers (adults and children).