Eccellenza Italiana: Artefatti ad Alto Contenuto Culturale

The essay will introduce the notions culture-intensive artifacts, investigating the paradigmatic transition from technology – and market-driven innovation to design – and culture-driven innovation. The essay will focus on Fashion in Italy, one of the most advanced culture-intensive industries and emblematic case that has built approaches to track innovation trajectories, starting from the reading of territorial contexts, socio-cultural and economic. In particular, the article will discuss how material culture is incorporated into the fashion product, how cultural exchange is becoming part of the relationship between design and craftsmanship and how fashion has become an eminent supplier of cultural diversity and authenticity.

Il saggio introdurrà la nozione di artefatti ad alto contenuto culturale, investigando il passaggio paradigmatico dall’innovazione informata da tecnologia e d mercato verso quella guidata da design e cultura. Il saggio si concentrerà sulla moda in Italia, una delle industrie ad alta intensità di cultura più avanzate e caso emblematico che ha saputo costruire metodologie e strumenti per disegnare traiettorie di innovazione, a partire dalla lettura di contesti territoriali, socio-culturali ed economici. In particolare, si discuterà di come i contenuti di cultura materiale siano incorporati nel prodotto moda, in che modo lo scambio culturale stia diventando parte del rapporto tra design e artigianato alimentando diversità culturale e autenticità. The essay will introduce the notions culture-intensive artifacts, investigating the paradigmatic transition from technology- and market-driven innovation to design- and culture-driven innovation. The essay will focus on Fashion in Italy, one of the most advanced culture-intensive industries and emblematic case that has built approaches to track innovation trajectories, starting from the reading of territorial contexts, socio-cultural and economic. In particular, the article will discuss how material culture is incorporated into the fashion product, how cultural exchange is becoming part of the relationship between design and craftsmanship and how fashion has become an eminent supplier of cultural diversity and authenticity.