The complexity of a territory, its transformations in the history, memories and emotions can be disseminated through interactive narrations that directly involve online communication. The research examines the role of interaction design and social communication approaches in three case studies (Cerchio d’Acqua in Sabbioneta, Urban Genoma in Milan and #SacriMontiSocial in the nine Sacri Monti of Piedmont and Lombardy) which implement different visual narration tools, such as interactive maps, territorial branding, and social communication, in cultural heritage education.
The art of drawing, interactivity and territorial branding : The territory narration in cultural heritage education
M. Vedoà
2019-01-01
Abstract
The complexity of a territory, its transformations in the history, memories and emotions can be disseminated through interactive narrations that directly involve online communication. The research examines the role of interaction design and social communication approaches in three case studies (Cerchio d’Acqua in Sabbioneta, Urban Genoma in Milan and #SacriMontiSocial in the nine Sacri Monti of Piedmont and Lombardy) which implement different visual narration tools, such as interactive maps, territorial branding, and social communication, in cultural heritage education.File in questo prodotto:
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VedoàMarco_TheArtOfDrawingInteractiv_20200103104111.pdf
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