Hyper-designer - Designer figure and practice in advanced business contexts

This report claims to analyse and describe the way a professional designer’s work is evolving, focusing on the liaison with industry. What company role do designers play and what skills do they master? What aims do they have? Modern technologies and a change in the socio-economical background have revolutionised enterprises. Design must now breach new and unexplored boundaries concerning both engineering and innovation. The rising professional figure, capable of dealing with these complexities, expert designer, skilled manager, coordinator of distinct aspects of knowledge, will fulfil the definition of Hyper-designer.