Mapping of the competitive advanced models and services in Cultural and Creative Industries

The main research objective of this work is to compare and map the Cultural and Creative Industries in Europe and worldwide in order to establish a roadmap for building a new Creative Centre in a specific context. This paper is the first part of a collaborative research project conducted by different departments in different countries. Based on a previous research, this study has been developed through integrating both qualitative and quantitative research methods and tools. A plan of activities has been proposed, as following: 1) identifying criteria to build an assessment tool, 2) collecting data through the case study, 3) clustering through applying the assessment tool to analysing data and, 4) Interpreting the analysis results and presenting conclusions. From the benchmark research, some findings and conclusions have been identified as inspirations for the creation of the Creative Centre. In particular, Service Centre has been shown as a promising organisational typology in the CCI. And integrating service to companies/individuals and service to the final users has been identified as an emerging trend as well. Furthermore, the organisational typology should not limit the development of a Cultural and Creative centre. It is important to build the Creative Centre crossing different sectors. The case study analysis highlighted that many Cultural and Creative centres have covered more than one sector to set up their business and activities. Finally, it is crucial to build a unique value proposition and transform it into a strong brand identity is also one of the findings from the research.