Nowadays companies are subject to pressuring and challenging calls for innovation. New Product Development (NPD) becomes a crucial function for competitiveness, survival and prosperity. In order to deliver products successfully, companies can choose between a vast amount of best practices to apply in their innovation processes. This paper proposes a classification framework of prevalent NPD best practices obtained through literature investigation and focus groups with experts. Moreover, this study presents a research conducted in 2012 and 2013 across 103 companies based in Italy, with the aim to understand the level of implementation of the proposed framework of NPD best practices. Finally, starting from the analysis of the collected data, the paper contributes to the ongoing debate about the contingency of best practices: since one size doesn't fit all, is it correct to talk about best practices in general or should we start considering them context dependent? Data demonstrates that moving research towards this direction makes definitely sense.

Best practices in product development: How Italian companies innovate

Rossi, Monica;Garetti, Marco;Terzi, Sergio
2014-01-01

Abstract

Nowadays companies are subject to pressuring and challenging calls for innovation. New Product Development (NPD) becomes a crucial function for competitiveness, survival and prosperity. In order to deliver products successfully, companies can choose between a vast amount of best practices to apply in their innovation processes. This paper proposes a classification framework of prevalent NPD best practices obtained through literature investigation and focus groups with experts. Moreover, this study presents a research conducted in 2012 and 2013 across 103 companies based in Italy, with the aim to understand the level of implementation of the proposed framework of NPD best practices. Finally, starting from the analysis of the collected data, the paper contributes to the ongoing debate about the contingency of best practices: since one size doesn't fit all, is it correct to talk about best practices in general or should we start considering them context dependent? Data demonstrates that moving research towards this direction makes definitely sense.
2014
Proceedings of the Summer School Francesco Turco
Best practice; CLIMB model; New product development; NPD; Poor practice; Business and International Management; Management of Technology and Innovation; Organizational Behavior and Human Resource Management; Strategy and Management1409 Tourism, Leisure and Hospitality Management; Management Science and Operations Research; Industrial and Manufacturing Engineering; Safety, Risk, Reliability and Quality; Waste Management and Disposal
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1048130
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